The Financial Post reports in its Friday, March 27, edition that Loblaw says its Joe Fresh brand is expanding its shoe business. A Canadian Press dispatch to the Post reports that the company has executed a global licence agreement with Aldo Group, which will design and produce the footwear under the Joe Fresh brand. The first Joe Fresh shoes under the new deal will launch next spring. Aldo Group has more than 1,800 stores in 93 countries, including Canada. The company also makes private label products for fashion and retail partners. Joe Fresh is part of Loblaw's diversification beyond its traditional grocery business. The brand was launched in 2006 and has grown to include clothing, accessories, footwear and cosmetics. Loblaw will debut a larger family footwear department in 54 Joe Fresh stores next year as it moves to expand more aggressively into the discount footwear business. The locations are also being refreshed to have a bigger baby and kids' departments. Joe Fresh is part of Loblaw's diversification beyond its traditional grocery business. The brand was launched in 2006 and has grown to include clothing, accessories, footwear and cosmetics.