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BlackBerry Ltd
Symbol BB
Shares Issued 527,453,962
Close 2014-11-21 C$ 11.52
Market Cap C$ 6,076,269,642
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BlackBerry releases BB Passport in white, red

2014-11-24 12:08 ET - News Release

Mr. John Chen reports

BLACKBERRY PASSPORT NOW AVAILABLE IN RED AND WHITE

BlackBerry Ltd. today introduced a white-colour BlackBerry Passport and a limited edition red-colour BlackBerry Passport. Just in time for the holidays, customers in North America will be able to purchase red and white BlackBerry Passports on the ShopBlackBerry website and Amazon.

Featuring a large square touch screen and new touch-enabled keyboard, the BlackBerry Passport is a device purpose built for productivity driven business professionals who want a smart phone that empowers them with the mobile tools they need to get things done. And now, BlackBerry Passport is available in three colour options, allowing customers to choose the colour that best fits their style -- from traditional black, to classy white and powerful red.

"We are thrilled with the positive reception the BlackBerry Passport has received since we launched in September," said BlackBerry executive chairman and chief executive officer, John Chen. "The introduction of the red and the white BlackBerry Passport colours underscores our commitment to break through the sea of rectangular-screen, all-touch devices, offering different styles that meet mobile professionals' personalities."

Thoughtful design for the mobile professional

Inspired by an actual passport, the universal symbol of mobility, the size and form factor of BlackBerry Passport is portable enough to easily tuck into pockets and use wherever you go. Utilizing premium, robust materials such as Corning Gorilla Glass 3 for the display and forged stainless steel for added strength, BlackBerry Passport will provide the durability business professionals require in a smart phone.

The large square screen is optimized for viewing and creating content, and makes everyday tasks like reading and writing e-mails, reviewing and editing documents, Web browsing, and map navigation more comfortable and effortless. The BlackBerry Passport includes the industry's first touch-enabled keyboard with gestures that make typing, editing and navigating more efficient and accurate. BlackBerry's physical QWERTY keyboards have always made it easier for users to create polished, professional communications with exceptional accuracy.

The BlackBerry Passport is one of the first devices to launch on BlackBerry's latest OS platform, BlackBerry 10.3. It comes preloaded with new productivity enhancing features including BlackBerry Blend and BlackBerry Assistant, as well as the BlackBerry World store front and Amazon Appstore, offering access to the very best apps for work and play.

Availability

The BlackBerry Passport is now available in black through global carriers and on-line through the ShopBlackBerry website and Amazon. Red and white variants are available on-line for preorder today and will be on sale on Nov. 28 through the ShopBlackBerry website in North America. The red BlackBerry Passport is available on-line for preorder today through Amazon in the United States and the white BlackBerry Passport will be available for preorder soon.

Additional market availability will be announced in the coming weeks.

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