Tal Hayek and the Tal Hayek Family Trust, in connection with the completion of AcuityAds Holdings Inc.'s qualifying transaction with AcuityAds Inc., in accordance with Policy 2.2 of the TSX Venture Exchange corporate finance manual, have acquired beneficial ownership and control over a total of 3,846,154 common shares of the corporation. As a result of the qualifying transaction, the offeror was issued one common share of the corporation in exchange for each common share that it held in the capital of AcuityAds Inc. prior to the qualifying transaction. Prior to the completion of the qualifying transaction, the offeror did not hold any securities of the corporation.

After giving effect to the qualifying transaction, the offeror beneficially owns and controls 3,846,154 common shares of the corporation, representing approximately 18.54 per cent of the outstanding common shares of the corporation (based on 20,745,275 common shares of the corporation stated to be outstanding as of July 16, 2014, in the corporation's news release issued on July 16, 2014) and 17.94 per cent of the outstanding common shares of the corporation on a fully diluted basis (based on 691,109 stock options to purchase common shares of the corporation stated to be outstanding as of July 16, 2014, in the corporation's news release issued on the same date and 6,289 common share purchase warrants of the corporation stated to be outstanding as of July 9, 2014, in the corporation's filing statement dated as of the same date).

The acquired shares were acquired for investment purposes. The offeror may from time to time acquire additional securities of the corporation, dispose of some or all of the securities of the corporation or maintain its current securities position in the corporation.

This news release is being issued pursuant to National Instrument 62-103, the early warning system, and related takeover bid and insider reporting issues, which requires a report to be filed under the corporation's profile on SEDAR containing additional information respecting the foregoing matters. A copy of such report may be obtained by contacting Mr. Hayek.