Mr. Mike Bisson reports

MAGNA REDEFINES REAR SEATS FOR SEDANS

Magna International Inc.'s Magna Seating operating unit has developed an innovative seating concept called Sedan Slouch, the first-to-market rear passenger sedan seats to offer both seatback recline and fold-flat functionality.

The inspiration behind Sedan Slouch is to create a flexible, functional seat that fits with people's busy lives. For example, a vehicle owner could haul lumber or gardening supplies with the seats folded flat, then take a trip with passengers riding in the reclined rear seats. Sedan Slouch makes this possible by using Magna Seating's best-in-class META tracks and an innovative sliding/pivoting seatback latch.

"Consumers demand smarter solutions that fit their lifestyles and provide a best-in-class cabin experience," said Mike Bisson, president of Magna Seating. "We have taken aim at meeting these demands with our Sedan Slouch concept, and we're excited about the market prospects as we present this new technology to our global customers."

Sedan Slouch is available in both manual and power versions, and it provides auto makers with the opportunity to upgrade and differentiate their brands in the highly competitive sedan segment. With approximately six million vehicles globally in the medium and large sedan segments, there is significant sales potential for Magna's latest seating innovation.

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