Ms. Devinder Lamsar reports

SCOTIA ITRADE MAKES SEEKING ALPHA CONTENT AVAILABLE TO ALL CLIENTS

Bank of Nova Scotia's Scotia iTrade is the first on-line brokerage in Canada to offer clients content from Seeking Alpha, a U.S-based crowd-sourced website for investment research, with broad coverage of stocks, exchange-traded funds (ETFs) and investment strategy.

Seeking Alpha will be easily accessible to clients on Scotia On-line. Clients will be able to access daily Seeking Alpha content, including fundamental research and deep-dive analysis. In addition, clients can also view the commentary such as discussions, different perspectives, alternative insights and other discourse on authors, a feature of Seeking Alpha that many users highly value.

"We're always striving to enhance Scotia iTrade products and services for the benefit of our clients, and we believe this new partnership with Seeking Alpha provides an incredible value-add," said Susi McCord, managing director at Scotia iTrade. "We want to help our clients make informed investment decisions, and this partnership with Seeking Alpha, together with our other premium content providers, empowers our clients with the information they need when investing or trading."

"Our largest readership outside of the United States is in Canada, by a large margin," said Guy Cohen, director of business development at Seeking Alpha. "We're delighted to be partnering with Scotia iTrade to bring our actionable news and analysis to a wider audience of sophisticated investors north of the border."

Providing direct access to the investment ideas of financial professionals and industry insiders, Seeking Alpha has more than four million registered users, 10,000 contributing authors and over 280,000 commenters. Each day, Seeking Alpha produces around 5,200 analysis pieces monthly from its crowd-sourced model. The insight and discussion on the site are also known for being both informed and sophisticated.