The Globe and Mail reports in its Thursday edition that billionaire Nelson Peltz has signed on as a strategic adviser to Aurora Cannabis, lending his reputation and name recognition in exchange for millions of stock options. The Globe's Tim Kiladze writes that Mr. Peltz, who runs the activist investment firm Trian Fund Management LP, will work with Aurora on partnerships and global expansion. In return, Mr. Peltz has been granted options that allow him to purchase almost 20 million Aurora shares for $10.34 a piece. The options vest over four years and expire after seven years. The move comes as major Canadian cannabis producers scramble to sign export deals and to make international acquisitions. As Aurora expands internationally, with recent transactions in countries such as Portugal and Britain, the company hopes Mr. Peltz's relationships will help to forge new deals -- especially as global consumer-products companies grow more comfortable with cannabis. Despite his reputation, two of Mr. Peltz's most recent major bets have failed to deliver. Two years into its investment in Procter & Gamble, Trian is still struggling to turn the consumer products giant around. The fund also took a bath on General Electric.