Mr. Cristiano Veloso reports
THERMOPOTASH APPROVED FOR USE ON ORGANIC CROPS BY IBD CERTIFICATIONS
Verde Potash PLC's ThermoPotash (TK) product has been approved for use on
organic crops by IBD Certifications, the largest certifier in Latin
America and Brazil. Potassium chloride (KCl) is not certified for use on organic crops and
is therefore not an option for organic farmers.
Organic crops sell for a premium price, which leads organic farmers to
devote significant resources to accredited crop inputs that drive
higher yields. The market for Brazilian organic products in 2012 was
valued at approximately 750 million Brazilian reais ($385-million (U.S.)), according to
Instituto de Promocao do Desenvolvimento (IPD). IPD predicts sales
growth for this market of 20 per cent to 25 per cent per year over the next five years,
with 2014 sales of one billion Brazilian reais ($440-million (U.S.)). Principle organic
crops in Brazil include sugar, palm oil, fruits and juices.
Commenting, president and chief executive officer Cristiano Veloso said: "We are very
pleased to have secured this important recognition from IBD
Certifications. It will allow us to offer ThermoPotash to the growing
number of organic crop producers in Brazil. Organic farms produce a
premium product, and are therefore willing and able to pay some of the
highest prices for crop inputs. Verde's ThermoPotash will offer organic
farmers an attractive value proposition from a local Brazilian
supplier."
ThermoPotash is a controlled-release, multinutrient fertilizer. It has
been tailored to deliver potassium, calcium and silicon (among other
nutrients), making it ideally suited for Brazilian soils. Calcium
increases the pH level of soils, thereby addressing the high acidity
found throughout most of the Cerrado region. In 2012, Brazilian farmers
spent hundreds of millions of dollars applying approximately 30 million
tonnes of limestone in order to address soil acidity. Silicon improves
plants' resistance to insects and fungus -- an important consideration
for organic farmers who cannot use most agrochemicals. In June, 2013,
ThermoPotash was accredited by Brazil's Ministry of Agriculture as a
potash fertilizer, making it eligible for sale in Brazil.
About IBD Certifications
IBD Certifications is a Brazilian company that carries out agricultural,
processing, wild harvesting, organic, biodynamic and fair-trade
inspection and certification activities. IBD is the largest certifier
in Latin America and the only Brazilian certifier of organic products
that is accredited by the International Federation of Organic
Agriculture Movements (international market), ISO Guide 65 (European
market, rule CE 834/2007), Demeter International (international
market), U.S. Department of Agriculture's National Organic
Program (North American market) and INMETRO/MAPA (Brazilian market),
making its certificate accepted globally.
Located in Botucatu, Sao Paulo, Brazil, and founded in 1982, IBD operates
throughout Brazil and abroad, including Argentina, Bolivia, Columbia,
Ecuador, Mexico, Paraguay, Uruguay, the United States, Canada,
Belgium, Holland, New Zealand, China, India and Thailand, working
toward sustainable production standards and stimulating fair trade.
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