03:07:12 EDT Mon 21 Oct 2019
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True Leaf Medicine International Ltd
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True Leaf praises dogs-pot-choreography business plan

2019-05-22 07:54 ET - News Release

Mr. Paul Sullivan reports

CELEBRITY CREATIVE DIRECTOR AND CHOREOGRAPHER LAURIEANN GIBSON JOINS TRUE LEAF AS BRAND AMBASSADOR

World-renowned creative director and choreographer to the stars Laurieann Gibson and her beloved dog Samson will be the first brand ambassadors for True Leaf Medicine International Ltd.'s True Leaf Pet.

Born and raised in Toronto, Ms. Gibson is a multitalented Canadian choreographer, director, television personality, singer, actress and dancer. She has choreographed dance numbers for musical artists such as Alicia Keys, Lady Gaga and Beyonce, and her incredible work has been recognized by top industry associations including the Emmys and MTV Music Awards. This June, Ms. Gibson will lend her expertise as a judge on the 16th season of the hit show So You Think You Can Dance on Fox.

Ms. Gibson will join True Leaf to help educate pet parents on the benefits of True Leaf's hemp-based supplements for pets, which target specific pet health challenges and offer calming, hip and joint, and healthy omega-3 support.

"Laurieann Gibson is the perfect ambassador to join our Return the Love movement," said Darcy Bomford, founder and chief executive officer of True Leaf. "We are partnering with pet-loving influencers who are inspired by our Return the Love message, which is near and dear to the entire True Leaf team. Our hope is that pet parents will feel they are returning that special unconditional love they receive from their pet every day when they give their dog one of our products."

As a dancer and choreographer for over two decades accustomed to intense physical activity, long hours and travel, Ms. Gibson credits her vitality and success to regular workouts and good nutrition, and she expects the same for her furry best friend Samson, a 12-year-old Pomeranian.

"Samson and I are thrilled to be the first-ever brand ambassadors for True Leaf Pet," said Ms. Gibson. "As a dancer for most my life, I've always focused on good nutrition and fitness and I want the same for my Samson. He loves True Leaf's hip and joint supplements, which help him keep up with me on our hikes and our trips to the beach. He has given me so much love over the years and I want to return the love to him and share the love with other dog parents."

In addition to educating pet parents on the benefits of hemp for pets, Gibson and Samson will be visiting animal shelters in the Los Angeles area to spread the Return the Love message and raise awareness for pet adoption.

About True Leaf Medicine International Ltd.

True Leaf is a leading global cannabis and hemp wellness brand for pets. Inspired by the unconditional love that pets give people every day, the company returns that love through its wellness pet products, which help maintain and protect the natural vitality of pet companions.

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