Mr. Mark Zekulin reports
TWEED AND SNOOP DOGG LAUNCH LEAFS BY SNOOP FOR CANADIAN MARKET
Canopy Growth Corp.'s Tweed Inc. and Snoop Dogg, the world's most renowned cannabis connoisseur, are making Leafs by Snoop available in Canada this October, exclusively to customers registered with Tweed.
Since announcing this first-of-a-kind partnership in February, Tweed and the iconic entrepreneur have been carefully working to select, phenotype and ultimately produce a selection of cannabis strains representing the highest quality of flower, while meeting a cross-section of patient needs. The Tweed shop will soon be home to the first three Canadian Leafs by Snoop varieties -- Sunset, Ocean View and Palm Tree CBD -- a nod to the West Coast rapper's California heritage.
"At this stage in his career, Snoop is much more than an artist, entertainer and entrepreneur," said Mark Zekulin, president of Tweed. "He's also one of the most trusted voices in cannabis the world over. With this partnership we're welcoming a cannabis culture icon into the Canadian industry, and as a true partner of the Tweed team."
Starting with three whole-flower dried cannabis strains and expanding over time, Leafs by Snoop will be a full spectrum offering of diverse strains including a high CBD (cannabidiol) option and mid- to high-range THC (tetrahydrocannabinol) options.
To celebrate the launch of Leafs by Snoop -- available north of the border for the first time -- Tweed will be throwing Snoop Dogg a private birthday party for him and 1,000 of his closest Tweed friends on Oct. 27
"Like hip hop, cannabis is as much a lifestyle as it is a culture. Leafs by Snoop is an expression of my experience with that culture over decades on the scene," said Snoop Dogg. "What started for me in the 90s in Cali now has a home in places like Colorado, where real progress is being made. Now that Leafs by Snoop is coming to Tweed, I'll be able to share my passion for the best cannabis on the planet with Canada."
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