Mr. Terry Booth reports
AURORA CANNABIS LAUNCHES AURORA PRO CORPORATE ACCOUNT PROGRAM
Aurora Cannabis Inc. has launched a new business-to-business service, Aurora PRO, for licensed producers (LPs) and licensed retailers (LRs) in the forthcoming adult consumer market.
Aurora PRO is a broad service offering that leverages Aurora's purchasing power, quality assurance processes, technological infrastructure, cultivation know-how, distribution channels as well as its best-in-class customer service to help simplify the sales process and effectively deliver products to market. Aurora PRO creates a quick, seamless and scalable platform to facilitate wholesale B2B transactions, while at the same time offering a broad range of operational support services and market intelligence to private retailers.
The execution of Aurora PRO will be by way of a secure internet portal, with dedicated staff providing additional resources and in-person services to producers and retailers subscribed to the service.
Aurora PRO for producers
Aurora PRO is aimed at producers of any scale, from craft growers, to larger bulk wholesale-focused LPs. Through transacting with Aurora, LPs have the ability to overcome distribution barriers and minimum supply requirements that may prevent them from gaining access to key provincial markets and getting their product into the hands of consumers.
Additionally, Aurora and its wholly owned subsidiary ALPS (Aurora Larssen Projects Ltd.) will be offering cultivation and operational services to producers, including packaging, quality assurance and logistics. Aurora PRO enables LPs to focus on what they do best, producing high-quality cannabis, without having to invest in, and operate, large sales, support and logistics operations.
Aurora PRO for retailers
Through Aurora PRO, the company also looks to partner with a wide variety of business-to-consumer market participants, including smaller independent retailers. Aurora intends to develop strong two-way partnerships with retailers, whereby feedback received translates into superior service.
The offering will include operational support, such as product and staff training, as well as consulting aimed to help optimize the retailers' purchasing strategies. The company will also be providing intelligence to help retailers identify and react on market trends, as well as providing visibility into Aurora's production pipeline.
In markets where direct transactions between LPs and LRs will be allowed, the company will help establish supply agreements, enabling its customers to secure sufficient product quantities, especially important in a market that is anticipated to be supply restricted during the period immediately following consumer legalization. In these markets, the company anticipates offering a wide variety of strains, including those sourced through LPs with Aurora PRO accounts, ensuring that its retail customers have the ability to stock products that resonate with their respective markets.
"Aurora PRO is an innovative concept designed to facilitate win-win relationships among trusted partners," said Terry Booth, chief executive officer. "We believe that Aurora PRO will provide a compelling, reliable and easy-to-use option for producers that are seeking market access for their products, while providing retailers with a responsive partner to help establish, develop and fine-tune their operations. In a market expected initially to be supply restricted, Aurora PRO partners will have significant competitive advantages that will help them build market share and customer loyalty."
Aurora's wholly owned subsidiary, Aurora Cannabis Enterprises Inc., is a licensed producer of medical cannabis pursuant to Health Canada's Access to Cannabis for Medical Purposes Regulations. Aurora operates a 55,200-square-foot production facility in Mountain View county, Alberta, known as Aurora Mountain, a 40,000-square-foot production facility known as Aurora Vie in Pointe-Claire, Que., and an 800,000-square-foot production facility, known as Aurora Sky, at the Edmonton International Airport. Aurora is also completing a fourth facility of 48,000 square feet in Lachute, Que., and will shortly begin construction on a one-million-square-foot production facility in Odense, Denmark, to be known as Aurora Nordic, via a joint venture with Alfred Pedersen & Son ApS.
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