Richarson, TX, Sept. 23, 2014 (GLOBE NEWSWIRE) -- KBM Group, the global leader in data-driven, insight-based
consumer engagement, announces that William Burkart has joined the
company as President and Chief Operating Officer.
Reporting to CEO Gary S. Laben, Burkart will be responsible for
KBM Group's operations, including data and consumer engagement
services, analytics and customer insights, business development,
and organizational alignment across all business units, including
data services, health services, and client solution delivery
services.
Bringing extensive experience reorganizing, growing and managing
CRM and digital agencies, Burkart will oversee client relationships
and the delivery of KBM Group's integrated marketing strategies and
solutions, including orchestration of data-driven platforms and
technology partnerships, product and service innovation, IT
operations and data security. In addition to being
responsible for day-to-day operations, he will also participate in
planning, acquisitions and other leadership activities as part of
the company's Executive Management Board
"As Bill's accomplishments demonstrate, he has been a champion
of helping world-class brands achieve data, technology and
insight-driven marketing," says Laben. "He understands the
need to be nimble in today's fast-paced, changing business
environment while bringing solutions that companies can count on
for achieving competitive advantage. Bill embodies that rare
combination of being results-oriented and people-oriented. He will
be a terrific partner and resource as we continue to grow our
company and support our clients as they engage consumers in a data
and digital age."
Prior to joining KBM Group, Burkart was Vice President of
Acxiom's Global Agency, where he was responsible for the firm's
digital agency and email/SMS platforms and led the global servicing
teams. Previously, Burkart was group vice president at
MarketBridge, where he launched a marketing services practice to
complement the firm's consulting services. Earlier, he was a
managing partner at the San Francisco office of Grey, where he
launched an integrated advertising, digital and media business
unit.
About KBM Group
KBM Group transforms marketing efforts into mutually beneficial
customer conversations through data-driven insights. Based on a
strategic approach to optimize business outcomes, KBM Group's
world-class marketing solutions integrate offline and online
marketing channels and allow companies to achieve high-performance
B2B and B2C customer engagement and marketing ROI from a spectrum
of services including consulting, data integration and database
management, analytics, digital services, marketing management and
outsourcing, creative services, and response services. The company
has 36 offices in 22 countries serving global, enterprise and
B2B2C-focused companies. KBM Group's parent company, Wunderman, is
part of the Young & Rubicam Group and a member of WPP (NASDAQ:
WPPGY). www.kbmg.com.
A photo accompanying this release is available at:
http://www.globenewswire.com/newsroom/prs/?pkgid=27852
CONTACT: CONTACT:
Peggy Garner
KBM Group
713.995.2358 or 281.865.1412
Peggy.garner@kbmg.com
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