LAS VEGAS, NV -- (Marketwired) -- 09/24/15

Click to tweet: .@Allegiant encourages travelers to listen to their wallets in new national ad campaign http://gofly.us/Afoyy

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Allegiant YouTube Ad

Allegiant (NASDAQ: ALGT) today announced the launch of a new national advertising campaign to educate consumers about the company's low-cost travel options as the company continues its trend of rapid growth. The company partnered with Nice & Company and R&R Partners to create and execute a campaign encouraging travelers to "listen to their wallets" because affordable travel is possible through Allegiant.

The campaign is set to launch on Friday, Sept. 25. Allegiant released the ads today on YouTube, Facebook and Twitter to positive response from the travel company's followers.

"When we think about where we were three to four years ago and where we are today, we're at a turning point in our network and the role that we play in our customers' lives," said Brian Davis, Allegiant Travel Company vice president of marketing. "With this ad campaign, we wanted to build the idea that everyone is different, and that no matter your budget or preferences, Allegiant is right for you."

Nice & Company will continue to drive branding and develop integrated, strategic marketing and advertising campaigns over the coming years. These campaigns will be designed to differentiate Allegiant from other low-cost carriers and to educate consumers that travel is now possible with the low fares that are only available at Allegiant.com.

"We are excited to be working with Allegiant to help further accelerate the company's incredible growth," said Tim Nice, Nice & Company partner. "They are a unique company, and we were immediately attracted to their clarity of mission and innovative approach."

Allegiant offers a unique travel option for its communities nationwide. Focusing on low-cost leisure travel, the company provides customers with low base fares averaging nearly half of the cost of the average domestic round-trip fare. The innovative business model has allowed the company to grow from one aircraft and one route just over a decade ago, to providing convenient, affordable service in over 100 communities nationwide.

"We are thrilled to be awarded creative responsibilities for Allegiant. We look forward to working with them to help build their brand and connect with new customers in new ways," said Doug Finelli, Nice & Company executive creative director. "Growing up, my dad was a pilot and being able to travel was a very special thing. But now, because of Allegiant, everyone can afford to visit great destinations and enjoy seeing friends and family. It's just a great opportunity to tell the company's unique story and be part of their incredible success."

Allegiant also collaborated with Las Vegas-based agency R&R Partners in developing an enhanced brand platform to evolve and refresh Allegiant's brand, messaging and marketing. The new Allegiant brand will differentiate the company from others within the travel category as a low-cost, high-value travel provider, and serve as a platform upon which Allegiant will create distinctive marketing campaigns.

"This was a truly integrated process where we conducted facilitated sessions with key Allegiant executives, reviewed primary and secondary research as well as conducted individual stakeholder interviews with various members of the Allegiant company in order to get a true understanding of the company and brand truth," said Amberlee Engle, R&R Partners account director. "Ultimately, the new brand will help foster a lasting bond with customers using its services and encouraging their peers to fly Allegiant."

Allegiant, Travel is our deal. ®

Las Vegas-based Allegiant Travel Company (NASDAQ: ALGT) is focused on linking travelers in small cities to world-class leisure destinations. The company operates a low-cost, high-efficiency, all-jet passenger airline through its subsidiary, Allegiant Air, while also offering other travel-related products such as hotel rooms, rental cars, and attraction tickets. All can be purchased through the company website, Allegiant.com. The company has been named one of America's 100 Best Small Companies by Forbes Magazine for five consecutive years. In 2014, AVIATION WEEK ranked Allegiant the Top-Performing Airline in North America for the third consecutive year. For downloadable press kit, including photos, visit: http://gofly.us/PBqgm.

About Nice & Company

Nice & Company is an independent San Francisco-based agency with a client base of consumer packaged goods, software and travel brands. As a full-service communications company, the agency provides strategic planning, national media strategy and buying, all surrounding a complete creative services department of broadcast, digital, social and print. "We pride ourselves on getting to great creative with less layers, less time and more fun."

About R&R Partners

R&R Partners creates communications that spring from our ability to see and understand the total competitive landscape in which our clients do business. This 360 perspective inspires a unique brand of creative audacity which addresses all audiences, ignites conversations, and incites action through iconic work. A prime example is the "What happens here, stays here" campaign for Las Vegas, which earned us a front-page profile in The New York Times. According to Ad Age, R&R Partners is among the top 30 "Best Places to Work in Marketing & Media" and our strategic thinking has been covered by The Wall Street Journal, USA Today, Forbes, Dateline NBC and ABC Nightline. Learn more by visiting www.rrpartners.com, stopping by our Las Vegas headquarters, or checking out our offices in Austin, Denver, Los Angeles, Phoenix, Reno, Salt Lake City, Washington, D.C. and Mexico City, Mexico.

Allegiant Media Contact
Phone: 702-800-2020
Email: mediarelations@allegiantair.com