Back-to-School Retail Destination Connects with Band to Get Students
INSPIR5D This School Year
BOCA RATON, Fla. -- (Business Wire)
Office Depot, Inc. (NYSE: ODP), a leading global provider of school
supplies, office products, services, and solutions formed by the
merger of Office Depot and OfficeMax, is excited to be joined by
Hollywood Records’ pop-rock quintet R5, featuring Ross Lynch star of
Disney Channel’s Austin & Ally and Teen
Beach Movie, on its back-to-school ‘Gotta Get INSPIR5D’ campaign. As
students, parents and teachers set their sights on the next school year,
now is the time to focus on a new beginning and a fresh start. Office
Depot and R5 want to help everyone find their passion, chase their goals
and make it happen.
Hollywood Records' R5 joins Office Depot, Inc. in the 'Gotta Get INSPIR5D' campaign (Photo Credit: Office Depot, Inc.)
The ’Gotta Get INSPIR5D’ campaign is encouraging students to work hard,
do greater and think bigger. R5 is supporting this mission by sharing
their own inspirational stories in an effort to motivate students to
work hard and follow their dreams.
“We were lucky to find our passion in music at a young age. We’ve been a
band for five years now and we wouldn’t be here if we hadn’t had big
dreams and a lot of support. As a band and a family, we find inspiration
in each other every day,” said Riker Lynch on behalf of R5. “We are
excited about this amazing ‘Gotta Get INSPIR5D’ campaign and opportunity
to connect with students in a new virtual way.”
Beginning July 21 through September 30, at most Office Depot and
OfficeMax store locations, students, parents and teachers can engage
with a one-of-a-kind augmented reality experience with the band. By
using a smartphone and the Office Depot mobile app, shoppers can Be
INSPIR5D as R5 comes alive, on the phone’s screen, to offer words of
encouragement and then poses for a photo opportunity with them. Fans can
then share their inspiration and R5 group photo via their social network.
Adding to the exclusive in-store experience, back-to-school shoppers who
make an in store purchase of $75 or more, can receive a limited edition
R5 ‘Gotta Get INSPIR5D’ sticker sheet. The stickers contain exclusive R5
band member interviews, an exclusive R5 live performance, and a code for
four free R5 songs to download.
“’Gotta Get INSPIR5D’ continues Office Depot’s commitment to support
students preparing for a new and adventurous school year,” said Tim Rea,
executive vice president of marketing for Office Depot, Inc. “We are
thrilled R5 is sharing their experiences with students in this ‘Gotta
Get INSPIR5D’ campaign. Our shared passion is to encourage individuals
to be confident, work hard and keep reaching for their dreams.”
‘Gotta Get INSPIR5D’ R5 Sweepstakes
Music fans have a chance to win a trip to Chicago to meet R5 and attend
their concert on September 19. Runner’s up win guitars autographed by
R5. Visit www.officedepot.com/R5
starting July 21 for sweepstakes entry and rules*.
The campaign’s website will also host exclusive photo and video content.
Visitors can also participate in the ‘Gotta Get INSPIR5D’ campaign via
social media using #INSPIR5D.
*No purchase necessary. Void where prohibited.Must be U.S.
legal residents. Open only to persons 18+ (19+ for AL & NE and 21+ for
MS) or older at time of Entry.Enter by 11:59:59 pm PT on
8/18/14. Limit 1 Entry per person per day. Winner and Winner’s guest(s)
must travel on same itinerary. All other transportation, meals,
gratuities, excursions, incidentals, taxes/fees and any other expenses
not specified herein as being awarded are the sole responsibility of
Winner.
About Office Depot, Inc.
Formed by the merger of Office Depot and OfficeMax, Office Depot, Inc.
is a leading global provider of products, services, and solutions for
every workplace – whether your workplace is an office, home, school, or
car.
Office Depot, Inc. is a resource and a catalyst to help customers work
better. We are a single source for everything customers need to be more
productive, including the latest technology, core office supplies, print
and document services, business services, facilities products,
furniture, and school essentials.
The company has combined pro forma annual sales of approximately $17
billion, employs more than 60,000 associates, and serves consumers and
businesses in 58 countries with more than 2,000 retail stores,
award-winning e-commerce sites and a dedicated business-to-business
sales organization – all delivered through a global network of wholly
owned operations, joint ventures, franchisees, licensees and alliance
partners. The company’s portfolio of leading brands includes Office
Depot, OfficeMax, OfficeMax Grand & Toy, Viking, Ativa, TUL, Foray, and
DiVOGA.
Office Depot, Inc.’s common stock is listed on the New York Stock
Exchange under the symbol ODP. Additional press information can be found
at: http://news.officedepot.com.
Additional information about the recently completed merger of Office
Depot and OfficeMax can be found at http://officedepotmaxmerger.com.
Click here
to view a video of how the in-store augmented reality experience works
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140710006263/en/
Contacts:
Office Depot, Inc.
Julianne Embry, 561-438-1451
julianne.embry@officedepot.com
or
Hollywood
Records
Sharrin Summers, 818-560-5787
sharrin.summers@disney.com
Source: Office Depot, Inc.
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