Company celebrates friendship in honor of 15th
Birthday and 100 million furry friends made

Company Website:
http://www.buildabear.com
-- (Business Wire)
Build-A-Bear Workshop, Inc. (NYSE: BBW):
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Build-A-Bear Workshop®…
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…invites Guests and their furry friends to join the company in
celebrating the first ever Friends Count Teddy Bear Reunion. To
RSVP for this special event, visit buildabear.com/rsvp
by May 23. Guests who RSVP for the Friends Count Reunion will
receive a free bear-sized commemorative t-shirt for their furry
friend.
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“We anticipate that our Friends Count Teddy Bear Reunion will be the
largest Teddy Bear Reunion ever,” said Maxine Clark, Build-A-Bear
Workshop founder and chief executive bear. “We look forward to
seeing our Guests and celebrating all the furry friendships that
have been made at Build-A-Bear Workshop over the past 15 years.”
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Build-A-Bear Workshop is celebrating its 15th birthday
and over 100 million furry friends made with this Friends Count
Teddy Bear Reunion. Fifteen years ago, Clark envisioned a place
where friends could spend time together and make new best friends.
To date, Guests have made over 100 million furry friends and
Build-A-Bear Workshop is celebrating this milestone with the Friends
Count Teddy Bear Reunion. The event will highlight the special bond
made with each furry friend over the past fifteen years and thank
Guests for their countless contributions.
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When: | | | | | | Thursday, May 24 through Sunday, May 27, 2012 |
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Where: | | | | | | All Build-A-Bear Workshop stores nationwide |
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For store hours and locations, visit:
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Photo Opportunities:
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Guests with their favorite stuffed animals as they celebrate
friendship at the Friends Count Teddy Bear Reunion
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Build-A-Bear Workshop associates
You are cordially invited to cover this special event!
About Build-A-Bear Workshop, Inc.
Build-A-Bear Workshop, Inc. is the only global company that offers an
interactive make-your-own stuffed animal retail-entertainment
experience. There are more than 400 Build-A-Bear Workshop stores
worldwide, including company-owned stores in the U.S., Puerto Rico,
Canada, the United Kingdom and Ireland, and franchise stores in Europe,
Asia, Australia, Africa, the Middle East, Mexico and South America.
Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in
interactive retail. Brands include make-your-own Major League Baseball®
mascot in-stadium locations, and Build-A-Dino® stores.
Build-A-Bear Workshop extends its in-store interactive experience online
with its award winning virtual world and entertainment destination
website at bearville.com™.
The company was named to the FORTUNE 100 Best Companies to Work For®
list for the fourth year in a row in 2012. Build-A-Bear Workshop (NYSE:
BBW) posted total revenue of $394.4 million in fiscal 2011. For more
information, call 888.560.BEAR (2327) or visit the company’s
award-winning website at buildabear.com®.
About the Build-A-Bear Workshop Friends Count Celebration
Throughout 2012, Build-A-Bear Workshop® is celebrating its 15th
birthday and 100 million furry friends made. To thank Guests for helping
the company reach these milestones, Build-A-Bear Workshop is hosting a
year-long “Friends Count” celebration. The celebration includes in-store
events and charitable activities. The company is also inviting Guests to
share and read stories about others who have made furry friends at
Build-A-Bear Workshop at the website buildabear.com/stories.
For more information and updates on Build-A-Bear Workshop and the
year-long “Friends Count” initiative, visit buildabear.com®.
TRADEMARKS
We would like to thank you for your interest in covering our business.
As you write your story, we wouldask that you use our full name:
Build-A-Bear Workshop®and that when
referencing the processof making stuffed animals you use the word
“make” not “build.”
Build-A-Bear Workshop is our well-known trade name and our
registered trademark of Build-A-Bear Retail Management, Inc.Build-A-Bear Workshop®should only be used in capital letters to refer to our products and
services and should not be used as a verb.

Contacts:
Build-A-Bear Workshop, Inc.
Shannon Lammert
314-423-8000,
ext. 5379
314-556-8841 (cell)
shannonl@buildabear.com
or
Jill
Saunders
314-423-8000, ext. 5293
314-422-4523 (cell)
jills@buildabear.com
Source: Build-A-Bear Workshop, Inc.
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