Collaboration includes the launch of Kobe Bryant’s latest video
narrative and creation and exclusive distribution of Kobe branded
products in China
Company Website:
http://www.alibabagroup.com
SHANGHAI -- (Business Wire)
Alibaba Group Holding Limited (NYSE:BABA) today announced an agreement
with Kobe Inc., a newly formed company by the renowned basketball
superstar Kobe Bryant. The Alibaba Group will release Kobe’s recent
video narrative, Kobe Bryant’s Muse, exclusively through Tmall
Magic Box on August 8, 2015. In addition, Alibaba Pictures, an affiliate
of Alibaba Group, will work with Kobe Inc. to create a series of Kobe
branded products and distribute them through Alibaba Group’s popular
retail platforms including Taobao Marketplace and Tmall.com, which are
accessed by over 350 million active buyers throughout China. This is the
latest of international retailers partnering exclusively with Alibaba
Group to access Chinese consumers with their content, goods and services.
The video narrative, Kobe Bryant’s Muse, was produced in its
entirety by Kobe himself, where he shares his philosophies of life and
reviews the ups and downs of his life on the court. The narrative will
be available for viewing at Tmall Magic Box for 8 RMB.
“I believe there is power in understanding the journey of others to help
create your own,” said Bryant. “This narrative is an intimate look at
who I am as a person, not what I am. My dream is that others are
inspired by my personal story and create epic life stories of their own.”
“We are pleased to partner with Kobe to inspire young people all across
China and encourage them to dream big and reach for their potential,”
said Jack Ma, Executive Chairman of the Alibaba Group. “Kobe is an
innovative entrepreneur who has established a legacy that extends far
beyond the basketball court and is someone who can bring positive impact
to the players and fans of basketball in China. As the champion of
entrepreneurs, Alibaba is proud to welcome Kobe into our ecosystem to
work together on this meaningful project which we hope can have a
positive impact on the youth in China.”
To promote Kobe’s personal narrative, Alibaba Group and Sina will
collaborate with Kobe Inc. to create a brand new social media platform,
bringing new avenues of connecting China’s young people directly to Kobe
and his philosophies. Moving forward, Alibaba Group and Sina will
establish a “SMEP” (Star, Media, Platform) model of collaboration in the
cultural arena, aiming to further connect inspirational figures with
Chinese youth so their achievements and legacies can be learnt and
shared among the youngsters.
Andrea Fairchild, President of Kobe Inc. commented: “As Kobe Inc. looks
to expand in China, the partnership with Alibaba Group and Sina will
help us reach a vast number of Chinese youth who are looking to reach
their full potential and be inspired by others. They offer an
opportunity for Kobe Inc. to bring content, products and services to a
diverse crowd with various cultural backgrounds.”
Arthur Wei, Sina’s Senior Vice President added: “We are thrilled to work
with Alibaba Group and Kobe Inc. to introduce Kobe’s philosophies and
his inspiring life story to Chinese’ youth. Kobe is a be-loved figure
with over 3 million followers on his Sina Weibo account, and his stories
are destined to inspire and motive many of his fans.”
About Alibaba Group
Alibaba Group’s mission is to make it easy to do business anywhere. The
company is the largest online and mobile commerce company in the world
in terms of gross merchandise volume. Founded in 1999, the company
provides the fundamental technology infrastructure and marketing reach
to help businesses leverage the power of the Internet to establish an
online presence and conduct commerce with hundreds of millions of
consumers and other businesses.
Alibaba Group’s major businesses include:
-
Taobao Marketplace (www.taobao.com),
China’s largest online shopping destination
-
Tmall.com (www.tmall.com),
China’s largest third-party platform for brands and retailers
-
Juhuasuan (www.juhuasuan.com),
China’s most popular online group buying marketplace
-
Alitrip (www.alitrip.com),
a leading online travel booking platform
-
AliExpress (www.aliexpress.com),
a global online marketplace for consumers to buy directly from China
-
Alibaba.com (www.alibaba.com),
China’s largest global online wholesale platform for small businesses
-
1688.com (www.1688.com),
a leading online wholesale marketplace in China
-
Alibaba Cloud Computing (www.aliyun.com),
a provider of cloud computing services to businesses and entrepreneurs
About Kobe Inc
In 2013, Kobe founded Kobe Inc., a new endeavor that aims to share the
journey of others to unlock potential by being the leading global
network of inspiration that provides content, products and services to
youth.
View source version on businesswire.com: http://www.businesswire.com/news/home/20150803005509/en/
Contacts:
Alibaba Group
Crystal Liu, +852 6378 5626
crystal.liu@hk.alibaba-inc.com
Robert
H. Christie, +1 917-860-9410
bob.christie@alibaba-inc.com
Source: Alibaba Group Holding Limited
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