WESTBOROUGH, Mass. -- (Business Wire)
Avery Dennison (NYSE: AVY) has announced a global Radio Frequency
Identification (RFID) partnership agreement with Target Corporation, as
part of Target’s deployment of RFID technology to more than 1,600 stores
to help maximize inventory availability and deliver an enhanced guest
experience. This deployment is the largest of its kind.
Target is leveraging Avery Dennison's broad UHF RFID portfolio for a
variety of category and performance needs, including apparel and a
number of home products. In addition, Avery Dennison RFID tags have been
seamlessly integrated with current trim products to optimize the
branding of the garments being tagged.
“In the apparel industry, having an accurate picture of stock
availability is an important driver for retailers to deliver an
optimized omnichannel experience. We are honored to be selected by
Target as a key business partner for this initiative,” said Bill Toney,
vice president for RFID Market Development at Avery Dennison.
RFID technology uses radio waves to identify and track tags attached to
objects and the tags can store information electronically. It is
increasingly relied upon by retailers not only for supply chain
activity, but also to create a seamless experience for apparel customers.
Avery Dennison, the world’s largest UHF RFID partner in the retail
industry with more than 800 patents and applications, is driving much of
that technology.
About Avery Dennison
Avery Dennison (NYSE: AVY) is a global leader in pressure-sensitive and
functional materials and labeling solutions for the retail apparel
market. The company’s applications and technologies are an integral part
of products used in every major industry. With operations in more than
50 countries and more than 25,000 employees worldwide, Avery Dennison
serves customers in the consumer packaging, graphical display,
logistics, apparel, industrial and healthcare industries. Headquartered
in Glendale, California, the company reported sales of $6.1 billion in
2016. Learn more at www.averydennison.com.
About Avery Dennison RFID
Avery Dennison Retail Branding and Information Solutions (RBIS) is a
global leader in Radio Frequency Identification (RFID)-enabled solutions
with more than 800 patents, and applications and global manufacturing
capabilities that have produced more than 7 billion RFID tags and
labels. Avery Dennison has an industry-leading solution development team
that supports customers from business case development to complete
solution roll-out. For more information, visit averydennison.com/RFID,
and follow Avery Dennison RFID on LinkedIn.
View source version on businesswire.com: http://www.businesswire.com/news/home/20170403005172/en/
Contacts:
Avery Dennison RBIS
Liz Peters, (508) 948-8365
liz.peters@averydennison.com
Source: Avery Dennison
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