Mr. Clayton Moore reports
NETCENTS TECHNOLOGY DEVELOPING SMART CONTRACT PRODUCT FOR MERCHANTS AND USERS ON A GLOBAL BASIS
NetCents Technology Inc. is developing a smart contract-based non-fungible token (NFT) platform for use by its merchants and ultimately its user base to allow authenticity and provenance tracking of products using ethereum smart contract technology. This product opens up a whole new use case for the development of the blockchain universe.
Non-fungible tokens contain identifying information recorded in their smart contracts. It is this information that makes each NFT different and, as such, they cannot be directly replaced by another token. They cannot be swapped like for like, as no two are alike. Banknotes or bitcoin, in contrast, can be simply exchanged one for another, if they are the same value, there is no difference to the holder.
With this innovation, NetCents is immediately focusing on the sports authentication/memorabilia market and has recently signed a partnership with the Human Interest Group based in Boulder, Colo. Together, NetCents and the Human Interest Group will be bringing the first application of the technology to market allowing buyers and sellers of merchandise to prove ownership and authenticity of the item when purchased through the NetCents platform. The companies will also be co-developing industry specific perks aligned with NetCents' cryptocurrency business solutions to benefit merchants, athletes and consumers in active lifestyle markets.
Cryptocurrency experts expect NFTs to find broad acceptance in the collectible, sports memorabilia, gaming, art, jewellery, and other areas where rare items are bought and sold. NFTs have already gained mainstream adoptions with Formula 1, National Football League, National Basketball Assocation, Vodafone, Louis Vuitton and Nike beginning to use NFTs for their products.
"We have spent 2019 building our technology -- and 2020 deploying it," stated Clayton Moore, founder and chief executive officer of NetCents Technology. "We have proven that we can make completing a transaction using crypto as seamless as using a debit card. Our future vision for 2021 and beyond includes creating products that makes crypto the preferred solution. It adds and enhances the value of a transaction that traditional payment methods cannot replicate. That is where we're going, and we are thrilled to be leading this new future."
The company has experienced rapid growth in 2020 within its existing ecosystem. In October, the company announced that it had exceeded $27-million in transactions within the company's platform in 2020, with much of this growth attributable to the company's focus on B2B (business to business) merchant base globally. To drive future growth and diversify the company's revenue and technology portfolio, the company will continue to innovate and bring new products to market, like the NFT platform and expand into new markets like the North American sports industry and their over $75-billion (U.S.) in annual revenue.
The Human Interest Group represents and has worked with world-class athletes worldwide and major sports leagues, including the NFL, National Hockey League and Major League Baseball. The goal of this collaboration is to bring merchants and athletes from around the world together in a specially created ecosystem that enables athletes, and ultimately their fans, to be part of combining their love for sports, and trading of unique sports paraphernalia, with the expanding interest in the use of cryptocurrencies around the world.
"Elite world-class athletes are the best at what they do and are always searching for new boundaries to explore. Well, this is entirely a new boundary marrying up the physical world with the intangible crypto world," stated Franko Vatterott, founder of the Human Interest Group. "We are excited to be the first group to work on this venture with NetCents. Additionally, it is exciting to think of athletes, sponsor brands and ultimately users coming together in a unique forum that has never been done before. It truly is a new world."
Owners of rare physical products, who are often subject to concerns around the products' authenticity, will be able to utilize NetCents' technology to create their own unique NFT. This one-of-a-kind authentication goes on the blockchain with a timestamp, thereby assuring merchants and consumers alike that the item in their possession is indeed the genuine item.
A potential use case of an NFT in this scenario would be a branded authenticated digital photo issued in a numbered series to purchasers from a specific merchant, perhaps as part of a holiday promotion. The user would receive the memorabilia -- which is authenticated on the blockchain. The only way to get the NFT would be to complete the transaction through the NetCents tech available through the dedicated website created in conjunction with the team at the Human Interest Group.
NetCents and the Human Interest Group will be sharing the broad nature of their relationship and capabilities in a future press release.
About NetCents Technology Inc.
NetCents Technology, the transactional hub for all cryptocurrency payments, equips forward-thinking businesses with the technology to seamlessly integrate cryptocurrency processing into their payment model without taking on the risk or volatility of the crypto market. NetCents Technology is registered as a money services business (MSB) with Financial Transactions and Reports Analysis Centre of Canada.
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