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Vsblty Groupe Technologies Corp (2)
Symbol VSBY
Shares Issued 34,870,787
Close 2024-01-18 C$ 0.085
Market Cap C$ 2,964,017
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Vsblty, Winkel boast of record Q4 2023 media sales

2024-01-18 15:27 ET - News Release

Mr. Jay Hutton reports

VSBLTY ANNOUNCES RECORD FOURTH QUARTER FOR PROGRAMMATIC SALES IN WINKEL'S RETAIL MEDIA NETWORK IN LATAM

Vsblty Groupe Technologies Corp.'s joint venture partnership with Winkel Media has closed a record quarter in programmatic media sales, posting an 85-per-cent increase in sales from October through December, 2023, versus any of the previous quarters in 2023.

"We are extremely excited to see our programmatic media sales, among top-tier consumer brands, grow so significantly during the last quarter of 2023. The largest portion of the network, concentrated in main markets across Mexico, are delivering meaningful levels of consumer impressions in-store, where customers are motivated to make an impulse purchase when they see video messages on screens at checkout," explained Diego Sanchez, chief revenue officer for Winkel. Our advanced computer vision data analytics, while anonymous to protect consumer privacy, are able to help brands target stores demographically and geographically, and can measure how long customers are watching their ads on the screen."

Jay Hutton, chief executive officer of Vsblty, commented: "We are not surprised to see the up-tick in sales as the network has reached critical mass and repeatedly proven its ability to deliver double-digit sales lift. Brands are also increasing their investments in in-store media as they realize the added value of our computer vision analytics that allow us to provide insights about their target audiences and measure customer engagement at the point of sale, in real time. For Vsblty, this success underscores the investment decision made two-plus years ago when the Winkel Media joint venture was originally formed. Retail media networks are gaining traction in the U.S. and other major global markets. Beyond our recent acquisition of Shelf Nine to grow media networks in the U.S., we recently have begun installation of in-store screens in the largest supermarket chain in the Middle East. The Winkel model provides a template that we can emulate in new networks to ensure immediate revenue growth."

About Vsblty Groupe Technologies Corp.

Headquartered in Philadelphia, Vsblty is the world leader in Proactive Digital Display, which transforms retail and public spaces, as well as place-based media networks, with software-as-a-service-based audience measurement and security software that uses artificial intelligence and machine learning. Its proprietary technology effectively integrates with other digital retail solutions, including QR (quick response) codes and mobile applications. The firm is also recognized for its leadership role in the growing store-as-a-medium movement that enables brands to reach customers when and where buying decisions are being made, while producing a new revenue stream for retailers.

In-store retail media networks are foundational to Vsblty's store-as-a-medium model and include a collection of digital channels, including in-store interactive digital displays (strategically placed throughout the store), integrating loyalty apps and websites et cetera.

Vsblty software enables these networks to deliver brands and retailers first-of-its-kind, computer-driven data analytics about their customers.

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