The Financial Post reports in its Wednesday edition that U.S. and international brands, after years of talk about purpose and inclusion in their corporate messaging, are now playing to the MAGA crowd. A Financial Times dispatch to the Post says that restaurant chain Steak 'n Shake sponsored a recent bitcoin conference, and posted appeals to Tesla Cybertruck drivers. Its pinned post on X features U.S. Health Secretary Robert Kennedy Jr. At the same time, senior advertising bosses say campaigns featuring themes of diversity, equity and inclusion (DEI) are now being blocked by some brand owners, who are nervous about uproar from anti-woke campaigners and Republican politicians. "We've had a lot of ideas that were pro-LGBTQ, or pro for the Black community, pulled back on because of what's happening with the Trump administration," says one senior advertising boss who, like many of the executives with whom Financial Times spoke, did not want to be named for fear of sparking a further negative response. Marketers in the U.S. say the increased nervousness about being attacked for being "woke" by hate groups on platforms such as Elon Musk's X is changing how they approach spending often constrained budgets to reach consumers.