The Globe and Mail reports in is Wednesday edition that Tesla investors had pinned their hopes on a refresh of the company's flagship compact SUV to reinvigorate sales. A Reuters dispatch to The Globe says, however, rock-bottom financing deals for the Model Y and its easy availability suggest that this expectation is unrealistic.
The electric vehicle maker is offering financing deals as low as 0 per cent on the spanking new version of the Model Y. While other carmakers including Kia and General Motors are offering similar deals on some EV models, such offers within weeks of a model rolling out are rare. Early signs of weak demand for the restyled Model Y -- launched in January -- come amid stiff competition and customer aversion to chief executive officer Elon Musk's divisive politics. "Why would you discount and have all these incentives and offers literally out of the gate?" asked Loren McDonald, chief analyst with EV data firm Paren. "That just doesn't make sense when your margins are already at multiyear lows. That suggests very strongly that there is a demand problem." Global sales data on the refreshed Model Y are not yet available. Meanwhile, overall Tesla sales in Europe and China continued to plunge in April.
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