Mr. Brian Hughes reports

10 BARREL BREWING LAUNCHES NON-ALCOHOLIC APOCALYPSE IPA, A BOLD CRAFT BREW FOR YOUR NEXT ADVENTURE

10 Barrel Brewing, a Tilray Brands Inc. craft beer brand, has launched NA Apocalypse IPA, a non-alcoholic version of its beloved Apocalypse IPA (India pale ale). This new offering delivers the same bold, hop-driven flavour that fans have come to love, now without the alcohol. NA Apocalypse IPA is crafted with the same big flavour to provide the signature punch of pine, citrus and tropical notes that define the original IPA, minus the alcohol. Whether you are winding down at the end of the day or gearing up for a new adventure, NA Apocalypse IPA offers a taste that is big on hops and light on compromise.

"We wanted to create a non-alcoholic beer that doesn't sacrifice the bold flavours our fans expect from 10 Barrel Brewing," said Brian Hughes, West Coast brand director at Tilray Beverages. "NA Apocalypse IPA is perfect for those who want the full IPA experience without the alcohol." NA Apocalypse IPA comes in six-packs of 12-ounce cans and is now available at the 10 Barrel taprooms, select restaurants, bars and retailers.

About 10 Barrel Brewing Co.

10 Barrel Brewing Company is a craft brewery based in Bend, Ore., featuring innovative beers brewed locally at each of its four brew pub locations in Bend, Portland and Boise. 10 Barrel has one simple mindset: Brew beer, drink beer, and have fun doing it.

About Tilray Brands Inc.

Tilray Brands is a global lifestyle and consumer packaged goods company at the forefront of beverage, cannabis and wellness industries with operations in Canada, the United States, Europe, Australia and Latin America that is leading as a transformative force at the nexus of cannabis, beverage, wellness and entertainment, elevating lives through moments of connection. Tilray's mission is to be a leading premium lifestyle company with a house of brands and innovative products that inspire joy, wellness and create memorable experiences. Tilray's unprecedented platform supports over 40 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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