Mr. Ty Gilmore reports

SWEETWATER BREWING COMPANY ANNOUNCES PARTNERSHIP WITH MERCEDES-BENZ STADIUM AND OPENS TWO BRANDED BARS AT ATLANTA'S PREMIER SPORTS AND ENTERTAINMENT VENUE

SweetWater Brewing Company LLC, a subsidiary of Tilray Brands Inc., has formed a new partnership with Mercedes-Benz Stadium and opened two new branded bars at Atlanta's premier sports and entertainment venue, which is home to the National Football League's Atlanta Falcons and Atlanta United of Major League Soccer. With this new partnership, sports fans and concertgoers can now enjoy SweetWater beers throughout the stadium and at the new flagship SweetWater bars located on levels 100 and 300.

SweetWater's partnership with Mercedes-Benz Stadium, which has hosted more than 260 events and 230 million guests since opening in 2017, creates an authentically local experience at the world-class venue. SweetWater was founded in Atlanta in 1997, and the brewery's award-winning craft beer quickly developed a cult following and helped shape the vibrant craft beer scene that exists in the city today. As part of the partnership, SweetWater is also the presenting sponsor and official beer partner of the ATLive concert series and the Summer Movie Experience at the Home Depot Backyard adjacent to Mercedes-Benz Stadium.

"This is another exciting new partnership as we continue our coast-to-coast expansion and serve our great beer to sports fans across the country," said Ty Gilmore, president, U.S. beer, at Tilray Brands, SweetWater's parent company. "SweetWater has deep roots in Atlanta, and serving our beer at the city's premiere entertainment destination is one of the exciting new ways we're engaging with the community. We're thrilled for more of Atlanta's football and soccer fans, as well as the community at large, to sip their favourite SweetWater beers while taking in the fun at Mercedes-Benz Stadium."

"We are excited to partner with our hometown brewing company, SweetWater," said Dana Harple, vice-president, partnerships, AMB Sports and Entertainment. "We are purposeful in bringing local Atlanta businesses inside Mercedes-Benz Stadium, not only to support locally owned businesses, but to expose guests from all over to the best of what Atlanta has to offer; SweetWater is a premier example of Atlanta's finest, and we are proud to have them in the family."

SweetWater's bestselling beers are now flowing at the stadium, including its flagship 420 extra pale ale, the widely popular India pale ale, and new releases lager and Gone Trippin' West Coast style India pale ale.

About SweetWater Brewing Company LLC

One of Atlanta's original craft breweries, founded 26 years ago, SweetWater Brewing is now one of the largest craft brewers across the United States. With two flagship breweries in Atlanta, Ga., and Fort Collins, Colo., SweetWater's award-winning craft beers and ready-to-drink cocktails are available coast-to-coast and in more states than ever before. Inspired by the outdoors, SweetWater is a passionate advocate for healthy waterways and conservation initiatives. Through its annual Save Our Water campaign, SweetWater continues to raise funds to support non-profit organizations fighting for clean water and habitat conservation, including the Waterkeeper Alliance, Bonefish & Tarpon Trust, and Trout Unlimited.

About Tilray Brands Inc.

Tilray Brands is a leading global cannabis lifestyle and consumer packaged goods company with operations in Canada, the United States, Europe, Australia and Latin America that is changing people's lives for the better -- one person at a time. Tilray Brands delivers on this mission by inspiring and empowering the worldwide community to live its very best life and by providing access to products that meet the needs of their mind, body and soul while invoking well-being. Patients and consumers trust Tilray Brands to deliver a cultivated experience and health and well-being through high-quality, differentiated brands and innovative products. A pioneer in cannabis research, cultivation and distribution, Tilray's unprecedented production platform supports over 20 brands in over 20 countries, including comprehensive cannabis offerings, hemp-based foods and craft beverages.

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