17:58:51 EDT Mon 18 Oct 2021
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TAAT Lifestyle & Wellness Ltd
Symbol TAAT
Shares Issued 92,916,914
Close 2021-02-22 C$ 5.40
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TAAT receives over $100,000 in orders

2021-02-22 06:36 ET - News Release

Mr. Setti Coscarella reports


More than $100,000 worth of TAAT original, smooth and menthol has been ordered this weekend, following the launch of TAAT Lifestyle & Wellness Ltd.'s on-line storefront on Wednesday, Feb. 17, 2021. Based on early-stage performance, the company continues its promotional efforts to attract smokers aged 21 plus to the TAAT on-line store, including a campaign of targeted integrated banners in on-line content (commonly known as native advertisements) as well as a digital out-of-home campaign on thousands of Ohio gasoline pump displays.

To offer smokers aged 21 plus who are trying TAAT for the first time the option to sample individual packs of TAAT without the need to purchase a full carton, the company has added a taste explorer bundle to its on-line store. This bundle consists of one 20-stick pack of each of the three TAAT varieties: original, smooth and menthol. The company's TryTAAT promotion remains active, in which smokers aged 21 plus in eligible1 states can request a complimentary sample pack of the TAAT variety of their choice.

With TAAT products currently sold in 126 retail points of sale across the state of Ohio, the TAAT on-line store is a complementary sales channel, availing the product to the majority of smokers aged 21 plus in the United States. Starting this week, a nationwide consumer packaged goods (CPG) sales agency that directly services more than 100,000 convenience stores will begin initiatives to place TAAT in additional points of sale across the country, which could cultivate greater awareness of the TAAT brand among smokers aged 21 plus and potentially increase in-store and on-line sales.

TAAT chief executive officer Setti Coscarella commented: "To sell more than $100,000 worth of a relatively new product in such a short period is absolutely exceptional. Countless smokers aged 21 plus in the United States have been eagerly awaiting the launch of our on-line store on Wednesday, which I believe has contributed significantly to our product sales this past week. Our iterative rollout of TAAT in the United States has been very strategically planned to test the initial reactions of smokers aged 21 plus when introduced to the concept of a nicotine-free and tobacco-free smoking experience, while also gauging reception of the product after it is sampled for the first time. Over the past two months, we have had the opportunity to gather quite a bit of feedback about TAAT from smokers aged 21 plus as well as retailers and wholesalers of tobacco. I believe those insights have proven useful, as they played a role in creating our strategies for launching the TAAT on-line store on Wednesday, which has been a remarkable success so far. Likewise, those insights could be useful to our CPG sales agency who will begin campaigns this week to commercialize the product across their network of over 100,000 convenience stores that they directly service. We are confident that the collective outcomes of these initiatives could enable TAAT to enlarge its market share in the $814-billion (U.S.) global tobacco industry over the course of Q1 2021 and beyond."

About TAAT Lifestyle & Wellness Ltd.

The company has developed TAAT, which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in original, smooth and menthol varieties. TAAT's base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814-billion global tobacco industry.

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