Mr. George Paleologou reports

PREMIUM BRANDS HOLDINGS CORPORATION ANNOUNCES APPROVAL OF NORMAL COURSE ISSUER BID

The Toronto Stock Exchange has accepted Premium Brands Holdings Corp.'s notice of intention to make a normal course issuer bid (NCIB) to purchase for cancellation up to one million common shares, representing 1.917 per cent of the company's issued and outstanding common shares.

Pursuant to the NCIB documentation filed with the TSX, the company may purchase up to one million common shares, representing 1.917 per cent of the company's 52,157,739 issued and outstanding common shares as of Oct. 5, 2026. The purchases may commence on Oct. 16, 2026, and will terminate no later than Oct. 15, 2027. Except for block purchases permitted under the rules and policies of the TSX, the number of shares to be purchased per day will not exceed 49,910 which represents 25 per cent of the average daily trading volume for the six full calendar months ending Sept. 30, 2026, which is 199,641 shares. The company will make the purchases on the open market through the facilities of the TSX, other designated exchanges and/or alternative Canadian trading systems, and the prices that the company will pay for any common shares will be the market price of such shares at the time of acquisition. All shares purchased by the company will be cancelled.

The company has entered into an automatic securities purchase plan (ASPP) with its broker in accordance with applicable Canadian securities laws and the rules of the TSX. The ASPP will allow for the repurchase of common shares at times when the company's internal trading blackout periods, insider trading or other rules prohibit such repurchases.

The company is making the NCIB because it believes that, from time to time, the prevailing market price of the company's common shares may not adequately reflect the underlying value of the company, and that purchasing common shares for cancellation will increase the proportionate interest of, and be advantageous to, all remaining shareholders.

The company has not made any NCIB purchases during the 12-month period preceding the date of the notice of intention filed with the TSX.

About Premium Brands Holdings Corp.

Premium Brands owns a broad range of leading specialty food manufacturing and differentiated food distribution businesses with operations across Canada, the United States and Italy.

We seek Safe Harbor.