Mr. Carl Goyette reports

GURU ORGANIC ENERGY CONTINUES ITS RECORD-BREAKING STREAK ON AMAZON PRIME DAYS IN OCTOBER

Guru Organic Energy Corp. had solid performance during Amazon's October Prime Big Deal Days event, with the company significantly outperforming the overall energy drink category in both markets.

Guru continued to achieve strong unit sales growth during the Prime Day event, with units up 42 per cent in the United States and 11 per cent in Canada compared with last year's record-breaking performance. This strong momentum reflects growing consumer demand for Guru's clean, organic energy drinks and the company's continued success in raising brand awareness through strategic e-commerce initiatives.

Outperforming the category

Guru's performance during Prime Big Deal Days significantly exceeded overall category sales. According to third party market data from Stackline, the total energy drink category declined 4 per cent in Canada during the event period while Guru achieved 11-per-cent growth. In the United States, where the total energy drink category grew 6 per cent, Guru's 42-per-cent growth rate was seven times the category average, demonstrating continuous on-line market share gains and consumer preference for organic, clean-label energy alternatives.

Strategic positioning and bestselling products

Guru achieved prominent first-page placements across key search terms in both markets. On Amazon.ca, the company maintained top positions across both branded and competitive keywords, with the Guru Zero variety pack ranking No. 2 overall in the energy drink category.

On Amazon.com, Guru achieved its second-best sales day ever, driven by strong consumer response to its clean, plant-based lineup and compelling Prime Exclusive Deals across all SKUs (stock-keeping units). The company earned top placements for multiple category keywords, with strong sales across its leading SKUs, including Guru Zero, Lite and Punch.

Carl Goyette, president and chief executive officer of Guru, commented: "Once again, Guru's performance during Amazon's tent-pole events reinforces the strength of our brand and our differentiated proposition in the energy drink category. Achieving 42-per-cent growth in the U.S., while the category grew only 6 per cent -- and delivering one of our best-ever sales days on Amazon.com -- validates our strategy and product positioning. Our double-digit growth on both sides of the border demonstrates that consumers continue to embrace good energy that's better for them and better for the planet. We're especially proud to see our Guru Zero lineup driving conversion and bringing new customers into the brand. This momentum positions us well as we head into the critical holiday season with exciting new e-commerce initiatives and promotional plans."

Looking ahead

Building on this success, Guru is implementing new initiatives in the U.S. e-commerce channel designed to expand reach and accelerate customer acquisition. The company has exciting promotional plans in place for Black Friday and Cyber Monday, along with a refreshed brand look and feel launching before year-end.

These strategic initiatives, combined with Guru's strong product portfolio and growing brand recognition, position the company to capitalize on the coming holiday shopping season and drive continued growth in the rapidly expanding organic energy drink segment.

About Guru products

Guru energy drinks are made from a short list of plant-based active ingredients, including natural caffeine, with zero sucralose and zero aspartame. These carefully sourced ingredients are crafted into unique blends that push your body to go further and your mind to be sharper.

About Guru Organic Energy Corp.

Guru Organic Energy is a dynamic, fast-growing beverage company that launched the world's first natural, plant-based energy drink in 1999. The company markets organic energy drinks in Canada and the United States through an estimated distribution network of about 25,000 points of sale, and through the Guru Energy website and Amazon. Guru has built an inspiring brand with a clean list of organic ingredients, including natural caffeine, and no artificial sweeteners, zero sucralose and zero aspartame, which offer consumers good energy that never comes at the expense of their health. The company is committed to achieving its mission of cleaning the energy drink industry in Canada and the United States.

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