Ms. Sheri Rogers reports

PROSPECT MEDIA GROUP (PROSPECT) INTRODUCES PIP: ADVANCED ANALYTICS AT THE SPEED OF RETAIL

Prospect Media Group Ltd., a division of Ciscom Corp., has internally rolled out the Prospect Intelligence Platform (PIP), its next-generation analytics and intelligence platform designed to accelerate how data becomes actionable insight.

PIP brings customer, marketplace, media and business data together in a connected intelligence ecosystem. Building on Prospect's established analytics and automation capabilities, it combines advanced AI (artificial intelligence), MMM (media mixed modelling) and LLM (large language model) technologies with proprietary solutions to help clients turn data into action faster.

The opportunity is simple: move from data to insight to decision faster.

For retailers, speed is a competitive advantage. Sophisticated analytics, including media mix modelling and custom analysis, have traditionally required significant time to compile, interpret and operationalize. PIP is designed to streamline that process, delivering actionable intelligence earlier so it can influence marketing strategy, guide creative development and optimize media investments.

"Retail moves quickly, and analytics must move just as fast," said Sheri Rogers, president of Prospect Media Group. "PIP helps us get to the insight sooner, enabling clients to act with greater confidence and speed. By reducing the time spent gathering and organizing data, we can focus on what matters most: uncovering opportunities, understanding their impact and recommending actions that drive growth."

PIP expands Prospect's analytics ecosystem, which includes Mixography, its media mix modelling solution, and Shopography, its competitive share-of-visitation intelligence platform.

The platform is currently in beta rollout across Prospect, with Q4 dedicated to live testing, optimization and refinement ahead of full operational deployment planned for January, 2027.

"For us, AI is a given, not the headline. What matters is the value we create with it," Ms. Rogers added. "For us, that means turning complex data into meaningful intelligence faster, so our clients can make smarter decisions and act sooner."

About Prospect Media Group

Prospect is a commerce focused, data-driven, integrated media agency serving a wide range of major retail, QSR (quick-service restaurant), financial, B2B (business-to-business) and pharma clients across Canada. With expertise in consumer data analytics, media planning and buying, Prospect optimizes both digital and traditional media channels. Leveraging 28 years of experience, the agency provides clients with crucial insights to build effective integrated media strategies and maximize marketing expenditures.

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