Mr. Brad Moore reports
GCAC HELPING CANNABIS COMPANIES SHARE ESG METRICS
Global Cannabis Applications Corp. has further developed its Efixii software-as-a-service solution to help cannabis companies share their environmental, social and governance metrics with customers, the community and investors.
"Blockchain truths are the core of Efixii, and this transformational technology allowed us to expand our patented software to capture ESG metrics in a transparent way. Efixii can now help cultivators with the challenges of implementing sustainability goals which not only helps our clients, but also makes a positive impact in the world," says Global Cannabis's chief executive officer Brad Moore.
ESG is a process by which a company shares with the public how it is working to meet the United Nations sustainability goals. According to KPMG Survey of Sustainability Reporting 2020, "80 per cent of companies worldwide now report on sustainability." For example, on Ja. 5, 2022,
Canopy Growth Corp. announced the release of its environmental, social and governance report that outlined its path toward responsible and sustainable growth.
ESG goals include reducing waste footprint, incorporating recycled paper and plastics, water and power conservation, social equity, board diversity, and contributions to the community. Stated Mr. Moore, "The power of blockchain allows us to share ESG documentation and verification for each representation in a seamless way that enhances disclosure and prevents green washing."
ESG also helps companies reduce risk for their insurance providers. Finally, 79 per cent of consumers are changing their purchase preferences based on the brands ESG impact. Efixii ESG presentations will be available in 30 days as regional launch plans are forthcoming.
Cannabis data captured using Efixii arethe intellectual property of Global Cannabis. This IP creates an inherent difficulty in replicating or competing with Global Cannabis's cannabis data sets. Global Cannabis defined its protocols in a U.S. patent application, "System of Process and Tracking Cannabis Products and Associated Method Using Blockchain," filed with the USPTO on Dec. 17, 2020.
About Global Cannabis Applications Corp.
Global Cannabis is a global leader in designing, developing, software-as-a-service licensing and acquiring innovative data technologies for the medical cannabis industry. The Citizen Green and Efixii platforms are the world's first end-to-end -- from patient to regulator -- medical cannabis data solutions. They use six core technologies: mobile applications, artificial intelligence, RegTech, smart databases, ethereum blockchain and Global Cannabis smart rewards. These technologies transparently disclose cannabis chain of custody events, thereby enabling patients to provide crowd-sourced medical cannabis efficacy data. Driven by digital and cannabis industry experts, Global Cannabis is focused on generating revenue from SaaS licensing its technology, acquiring high-quality cannabis data sets that improve patient outcomes and becoming the world's largest cannabis efficacy data provider.
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