Mr. John McEachern reports
AURORA CANNABIS EXPANDS SAN RAFAEL '71 PORTFOLIO WITH THE LAUNCH OF THREE NEW PROPRIETARY CULTIVARS FOR CANADIAN CONSUMER MARKET
Aurora Cannabis Inc. has launched three new proprietary cultivars under the company's premium adult-use cannabis brand, San Rafael '71, namely Stonefruit Sunset, Lemon Rocket and Driftwood Diesel.
Guided by consumer insights to identify highly desirable traits, the new cultivars were developed at Aurora Coast, the company's state-of-the-art research facility dedicated to cannabis breeding, and home to one of the largest and most comprehensive genetic libraries in the world. The new hybrid and indica cultivars are also the first adult-use flower products Aurora has commercialized from Aurora Coast.
"Using insights from consumers and patients, our cultivation and breeding team at Aurora Coast developed and screened over 7,000 individual plant genetics to find these three elite cultivars, bred from the most in-demand genetic families -- Cake, Fuel, Gelato and GMO," said John McEachern, senior director, brand marketing, Aurora Cannabis. "Our focus was to develop new and differentiated products with high potency levels and terpene content that satisfy consumers' unique and sophisticated needs. We are excited to meet these consumer needs through the new lineup of San Rafael '71 strains. Our robust genetics library is well poised to continue delivering new and differentiated product offerings across our brands."
As with all San Rafael '71 premium dried flower products, new Stonefruit Sunset, Lemon Rocket and Driftwood Diesel are cultivated under the highest-quality standards and are hang dried and hand bottled for excellent quality. Each jar is packaged with a humidity pack to preserve the moisture of the flower, keeping the product fresher for longer. San Rafael '71 flower is known for its intense and appealing aromas, and these new cultivars will deliver on that brand promise. The new product offerings will be available for purchase across Canada starting in July.
Derived from Gelato and Fuel cultivars, Stonefruit Sunset is a hybrid strain with 19 to 25 per cent THC (tetrahydrocannabinol), offering a unique aroma of berries, sherbet and gas from its primary terpenes, caryophyllene, limonene and myrcene. This strain is characterized by purple and green buds with bright orange pistils.
A cross of Fuel and Cake, Lemon Rocket is a hybrid strain with 20 per cent plus THC and gives off a very pungent aroma of gas with hints of lemon from its primary terpenes, limonene, caryophyllene and myrcene. This strain is characterized by bright-green buds coated in visible trichomes.
A mix of GMO and Fuel cultivars, Driftwood Diesel is an indica strain with 21 to 27 per cent THC and gives off a very strong and distinct aroma of gas and chem and sour taste with earthy, nutty and musky notes. This strain is distinguished by dark purple and green buds that are notably very sticky with visible trichomes.
Aurora is a global leader in the cannabis industry, serving both the medical and consumer markets. Headquartered in Edmonton, Alta., Aurora is a pioneer in global cannabis dedicated to helping people improve their lives. The company's brand portfolio includes Aurora, Aurora Drift, San Rafael '71, Daily Special, AltaVie, MedReleaf, CanniMed, Whistler and Reliva CBD. Providing customers with innovative, high-quality cannabis products, Aurora's brands continue to break through as industry leaders in the medical, performance, wellness and recreational markets wherever they are launched.
Aurora's common shares trade on the Toronto Stock Exchange and Nasdaq Stock Market under the symbol ACB, and the company is a constituent of the S&P/TSX Composite Index.
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