Mr. Craig Goodwin reports
NATURALLY SPLENDID APPOINTS EXECUTIVE CHEF AS ADVISOR AND CONSULTANT
Naturally Splendid Enterprises Ltd. has added executive chef Alastair Gregor to its executive team as an adviser and consultant.
Mr. Gregor is a classically trained chef, culinary instructor, nutritionist, food writer, flexitarian, businessman and consultant with over 40 years of culinary experience operating restaurants in Vancouver and Whistler, B.C. He has worked for prestigious organizations such as the Four Seasons Hotels and Resorts and has spent the last eight years as executive chef and vice-president of corporate sales for Rhineland Cutlery, presenting at food shows across Canada.
Under the direction of Mr. Gregor, the company is developing a series of on-line, plant-based nutrition cooking shows to demonstrate how simple it is to incorporate delicious, wholesome Natera foods into diets. In addition to providing informative content for consumers, these shows will further enhance the company's e-commerce and social media strategy and presence for Natera plant-based foods.
These shows will provide valuable information regarding nutrition, as well as demonstrate skills on food preparation focused on plant-based nutrition, so that even the most inexperienced will understand the many benefits of a plant-based diet and celebrate how simple it is to create elegant, nutritious meals that taste incredible.
Mr. Gregor states: "As the world is trending towards healthy plant-based food options, there is often confusion on how to easily incorporate these nutritious foods into our everyday diets. In addition to appealing to vegetarians with all our products and with select products for vegans from our selection of entrees, I will be focused on bringing Natera plant-based foods into the diets of many of us who aren't already vegetarian and vegan. These are people like you, me, our families and our friends. Everyday folks wanting to make healthy lifestyle changes by introducing meat-free, plant-based choices to our diets, one delicious meal at a time. Natera plant-based foods are suited for people who are wanting to transition into eating a healthier, invigorating, tasty, plant-based diet. Personally, as a flexitarian -- a cross between flexible and vegetarian -- and in combination with my professional culinary skills, I believe I am wonderfully positioned to share my passion and Natera's plant-based food options for your consideration."
Additionally, Mr. Gregor is writing new blog articles, media content, creating new recipes, introducing new sauces, and will be presenting over 20 tastefully, consciously crafted Natera plant-based foods over the next several months in a series of on-line demonstrations and through his blogging.
Naturally Splendid chief executive officer J. Craig Goodwin states: "We are thrilled to have chef Alastair join Naturally Splendid and the Natera plant-based foods team. Having chef Alastair bring his classical training and decades of food preparation to consumers is a fantastic manner for not only introducing the many ways to incorporate Natera into your meal choices, but also to educate consumers on the multiple health benefits of including more plants into one's diet. These on-line demonstrations will be disseminated throughout multiple on-line channels through a sophisticated e-commerce and social media strategy, driving additional attention to the Natera plant-based foods brand."
About Naturally Splendid Enterprises Ltd.
Founded in 2010, Naturally Splendid operates a safe quality food level 2 certified food manufacturing facility just outside Vancouver, B.C., in Canada. The company has established numerous healthy, functional foods under recognized brands such as Natera Sport, Natera Hemp Foods, CHII, Elevate Me and Woods Wild Bar and, most recently, Natera plant-based foods, a line of delicious plant-based meat alternatives for the rapidly growing plant-based market segment.
The company has a myriad of new products and line extensions under development that are approaching launch. Naturally Splendid, through its joint venture, Plasm Pharmaceutical, has been approved for conducting a phase 2 clinical trial approved by Health Canada for treatment of COVID-19.
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