Mr. Craig Goodwin reports
NATURALLY SPLENDID APPOINTS E-COMMERCE CONSULTANT
Naturally Splendid Enterprises Ltd.'s Kris Tarr has agreed to terms increasing his role from adviser, to a full-time consulting position assisting the company in the area of e-commerce and on-line marketing.
Mr. Tarr initially joined Naturally Splendid as an adviser in November, 2020, and with this announcement, will be increasing his involvement in developing and implementing the company's e-commerce and social media strategies.
Mr. Tarr has focused his professional career on Internet marketing with an emphasis on search engine optimization and social media automation, skillsets that will prove invaluable as Naturally Splendid continues to extend its e-commerce platform.
As previously reported, Mr. Tarr's professional career has spanned almost three decades as an information technology and Internet marketing consultant. He has worked for globally recognized organizations such as Coca Cola, Disney and Nickelodeon. As a consultant he has guided over a hundred small and medium-size businesses developing and implementing on-line, e-commerce strategies.
Mr. Tarr has pioneered e-commerce and social media strategies for the on-line industry, including a position as senior SEO strategist for Bodog, a major on-line gaming brand. Mr. Tarr has also held the positions of ITSM head, CTO and IT solutions provider at Oriental Game, Asia's leading on-line gaming solutions provider.
Mr. Tarr's entrepreneurial spirit has led him to establish numerous lucrative business ventures and he has built and operated many successful search engines. He co-founded Waveless Websystems Inc. where he developed e-commerce solutions for the home building industry, which led him to Southeast Asia to expand the company's software development team.
Mr. Tarr states: "I am excited to expand my role with the company and to be able to combine my personal lifestyle and beliefs surrounding a plant-based diet, with my professional aptitude and expertise in SEO and social media optimization. I look forward to implementing a comprehensive strategy to drive on-line sales across the brands at Naturally Splendid."
The COVID-19 pandemic has accelerated Canadian usage of e-commerce with on-line grocery being a significant benefactor. The share of Canadians who shopped on-line has increased significantly from 5 per cent in 2016 to approximately 17 per cent in 2020 according to industry statistics. Much of these gains are anticipated to remain post pandemic.
Naturally Splendid chief executive officer, J. Craig Goodwin, states: "We look forward to supporting Kris in his increased role with the company. An on-line shopping platform has never been more important than it is today as a shift in consumer buying trends to on-line has been accelerated due to the ongoing pandemic. Shopping habits for many consumers have now been altered to include on-line shopping as part of their daily routine and we are committed to providing this service to our clients."
About Naturally Splendid Enterprises Ltd.
Naturally Splendid operates a safe quality Food Level 2 certified food manufacturing facility just outside Vancouver, B.C., in Canada. The company has established numerous healthy, functional foods under recognized brands such as Natera Sport, Natera Hemp Foods, CHII, Elevate Me and Woods Wild Bar, and most recently Natera Plant Based Foods, a line of plant-based meat alternatives for the rapidly growing plant-based market segment. The company has a myriad of new products and line extensions under development that are approaching launch.
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