Mr. Phil Besner reports

DORMEZ-VOUS TO DELIVER A GREAT NIGHT'S SLEEP TO MORE QUEBECERS WITH NEW LES SAULES LOCATION

Sleep Country Canada Holdings Inc.'s Dormez-vous will open its first store in Les Saules, a picturesque neighbourhood in Quebec City known for its rich history and willow trees. The new location opens Feb. 24, 2024, at 4900 Blvd. de l'Ormiere, bringing the Dormez-vous store count to 64 in the province, reinforcing its commitment to helping Quebeckers get their best night of sleep.

Conveniently situated along major transportation routes, off Autoroute Felix-Leclerc and in close proximity to Chauveau Park, the new store will provide Les Saules residents with access to a team of sleep experts and some of the world's leading sleep brands. As leaders in sleep for nearly 30 years, the sleep experts at Dormez-vous know that getting a good night of sleep is critical to function both mentally and physically, and they are committed to creating a world-class customer shopping experience at its new location. The new store will offer a wide selection of high-quality and innovative mattresses, bedding essentials, and sleep accessories.

"We are delighted to become a part of the historic Les Saules neighbourhood and to be able to connect more the surrounding community with a good night's sleep," said Phil Besner, senior vice-president, business development, of Dormez-vous. "Transforming the lives of Quebeckers through the power and benefits of quality sleep is a key priority of our continued retail expansion, and we are proud to be opening a new store that will allow us to deliver a world-class retail experience and meet the personalized sleep needs of more of our valued customers in Quebec."

Dormez-vous Les Saules -- 4900 Blvd. de l'Ormiere, Quebec, Que., G1P 1K5

Store hours:   Mondays to Fridays (10 a.m. to 9 p.m.), Saturdays (9 a.m. to 5 p.m.) and Sundays (11 a.m. to 5 p.m.)

Opening date:  Feb. 24, 2024

About Dormez-vous

Dormez-vous is Quebec's leading specialty sleep retailer with a purpose to transform lives by awakening Quebeckers to the power of sleep. The company has omnichannel and e-commerce operations, including 64 corporate-owned stores and three warehouses across Quebec. Dormez-vous is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people.