Mr. Phil Besner reports

SLEEP COUNTRY BRINGS THE POWER OF SLEEP TO ETOBICOKE WITH NEW STORE LOCATION

Sleep Country Canada Holdings Inc. has provided an update on its new store opening in Toronto's Etobicoke neighbourhood. Set to open on Feb. 17, 2024, at the recently unveiled retail complex near Highway 401 and Islington Avenue, the new store will bring Sleep Country's national store count to 303 locations, reinforcing its commitment to helping Canadians get a better night of sleep.

Strategically situated along major transportation routes, the new store will seamlessly connect more Canadians to the transformative benefits of quality sleep. Positioned in close proximity to the Islington Avenue exits along Highway 401, the Etobicoke North station of the GO Transit Kitchener Line and Toronto Transit Commission bus routes, it offers accessibility to residents across the Greater Toronto Area (GTA).

As leaders in sleep for nearly 30 years, Sleep Country's new location will provide Torontonians with access to a team of sleep experts and some of the world's leading sleep brands. Sleep Country knows that getting a good night of sleep is critical to mental and physical well-being and is committed to creating a world-class customer shopping experience. The new location will offer a wide selection of high-quality and innovative mattresses, bedding essentials, and sleep accessories.

"We look forward to connecting more GTA residents to the power of a good night's sleep and are thrilled to be expanding our retail presence in the Toronto area where this new Etobicoke location is positioned to help satisfy the strong demand from Torontonians for quality sleep solutions," said Phil Besner, senior vice-president, business development of Sleep Country. "Our continued investment in the world-class Sleep Country retail experience is a reflection of our unwavering commitment to serving the sleep needs and personal sleep preferences of our valued customers across Canada."

Sleep Country 401 and Islington:  21 Rexdale, Unit 4101, Etobicoke, Ont., M9W 0G5

Store hours:  Mondays to Fridays (10 a.m. to 9 p.m.), Saturdays (9:30 a.m. to 6 p.m.) and Sundays (11 a.m. to 5 p.m.)

Opening date:  Feb. 17, 2024

About Sleep Country Canada Holdings Inc.

Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country operates under the retailer banners Sleep Country Canada, Dormez-vous, the rest, Endy, Silk & Snow, Hush, and, most recently acquired, Casper Canada. The company has omnichannel and e-commerce operations, including 303 corporate-owned stores and 19 warehouses across Canada. Recognized as one of Canada's Most Admired Corporate Cultures in 2022 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people.