Mr. Phil Besner reports

SLEEP COUNTRY AWAKENS MORE ALBERTANS TO THE POWER OF SLEEP WITH NEW CALGARY LOCATION

Sleep Country Canada Holdings Inc. will open a new store in southeast Calgary. Set to open during the holiday shopping season on Dec. 9 at Southcentre Mall, the store will bring Sleep Country's national store count to 301 locations, reinforcing its commitment to helping communities across Canada get a better night's sleep.

The new Calgary store, situated in one of the province's most expansive malls, will provide local residents with access to a team of sleep experts and some of the world's leading sleep brands. As leaders in sleep for nearly 30 years, Sleep Country knows that getting a good night's sleep is critical to mental and physical well-being, and is committed to creating a world-class customer shopping experience in this new location. The new store will offer a wide selection of high-quality and innovative mattresses, bedding essentials and sleep accessories.

"With our 16th store in Calgary, we are on a mission to transform lives through the power of sleep," said Phil Besner, senior vice-president, business development, of Sleep Country. "This expansion is a response to the growing demand for high-quality sleep products in the region and our commitment to serving the personalized sleep needs of our customers from coast to coast."

Sleep Country Southcentre Mall: 100 Anderson Rd. SE, unit No. 46A, Calgary, Alta., T2J 3V1

Store hours: Monday to Wednesday (10 a.m. to 8 p.m.), Thursday to Friday (10 a.m. to 9 p.m.), Saturday (10 a.m. to 8 p.m.), Sunday (11 a.m. to 6 p.m.)

Opening date: Dec. 9, 2023

About Sleep Country Canada Holdings Inc.

Sleep Country is Canada's leading specialty sleep retailer with a purpose to transform lives by awakening Canadians to the power of sleep. Sleep Country operates under the retailer banners Sleep Country Canada, Dormez-vous, the rest, Endy, Silk & Snow, Hush, and, most recently acquired, Casper Canada. The company has omnichannel and e-commerce operations, including 301 corporate-owned stores and 19 warehouses across Canada. Recognized as one of Canada's Most Admired Corporate Cultures in 2022 by Waterstone Human Capital, Sleep Country is committed to building a company culture of inclusion and diversity where differences are embraced and valued. The company actively invests in its sleep ecosystem, innovative products, world-class customer experience, communities and its people.