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ZoomerMedia survey notes senior interest in travel

2023-12-13 12:44 ET - News Release

Mr. Rudy Buttignol of CARP reports

TRAVEL-HUNGRY OLDER CANADIANS GEAR UP FOR GLOBE-TROTTING ADVENTURES AS PANDEMIC CONCERNS ERODE

Canadians over the age of 55 are dusting off their passports and eager to explore the world again as a whopping 86 per cent of respondents to ZoomerMedia Ltd.'s travel survey revealed that they are planning to embark on international travel in the next six months, with many planning to increase their overall time spent travelling after a pandemic hiatus.

This marks a return to the first normal travel season in three years, as pandemic safety measures like masks and screenings are no longer required for most destinations.

"The pandemic had a profound and long-term impact on older travellers, forcing them to shelve their globetrotting aspirations due to the virus's elevated risk and overall travel turmoil," said CARP president Rudy Buttignol. "While the Canadian Association of Retired Persons (CARP) will continue to educate our members about COVID and vaccination options, now that the pandemic's grip has loosened we are thrilled that older Canadians are once again planning their next journey. The world is once again their oyster," Mr. Buttignol added.

The survey results show that older Canadians are feeling confident to venture out, explore and live well at any age. The comprehensive 74-question survey garnered 2,270 responses from Canadians over 55, 64 per cent of whom were female, and 67 per cent living with a partner or spouse. Respondents' top four out-of-country destinations were:

  • Europe: 33.5 per cent;
  • United States: 49.3 per cent;
  • Caribbean: 31.9 per cent;
  • Mexico: 19.6 per cent.

"Older Canadians took the pandemic's hardest punches. It's no wonder there's a sharp increase in bookings with CARP-approved partner Senior Discovery Tours, which specializes in safe, escorted trips to the world's greatest destinations," said Mr. Buttignol. "Our hundreds of thousands of members are hungry for travel. They're looking to tour operators like Senior Discovery Tours who have almost 50 years of experience arranging escorted trips to more than 100 destinations worldwide. Senior Discovery Tours will give our members peace of mind when travelling outside the country," he added.

"Senior Discovery Tours is the opposite of figure-out-how-to-do-it-all-yourself-on-line. We are the experts in planning a journey from the doorstep to the airport to the destination, and safely back home again. We arrange flights, hotels, ground transportation, tour bookings and meals, including gratuities, plus a comprehensive insurance plan that includes health coverage (while outside of Canada) -- and even insurance for cancellation and trip interruption. It's a 100 per cent all-in service that's unique in Canada. You just pack your bags and prepare to enjoy," said Danny Shay, president of Senior Discovery Tours.

"Our partnership with CARP is very important to Senior Discovery Tours," continued Mr. Shay. "As a special benefit to CARP members only, we are offering $100 off per person on any new tours booked in 2023 and 2024."

Additional ZoomerMedia travel survey results:

  • 95.6 per cent plan to book an international trip within the next year;
  • 63.7 per cent plan to book international travel within the next six months;
  • 91.3 per cent had taken at least one out-of-country trip in the previous two years before the pandemic;
  • 79.1 per cent took two or more trips and 49.5 per cent embarked on three or more trips in the two years prior to the pandemic;
  • The top four intended travel destinations were booked between two and six months ahead of travelling;
  • Only 4.2 per cent of respondents opted for last-minute arrangements;
  • 81 per cent intend to stay longer than 10 nights;
  • 55 per cent plan to enjoy their getaway for over 15 nights.

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