10:43:14 EDT Tue 07 May 2024
Enter Symbol
or Name
USA
CA



ZoomerMedia Ltd
Symbol ZUM
Shares Issued 275,146,964
Close 2023-09-13 C$ 0.045
Market Cap C$ 12,381,613
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ZoomerMedia acquires digital marketing agency TitusOne

2023-09-14 11:34 ET - News Release

Mr. Moses Znaimer reports

ZOOMERMEDIA LIMITED ANNOUNCES ACQUISITION OF DIGITAL MARKETING AGENCY TITUSONE INC.

ZoomerMedia Ltd. has acquired the digital marketing agency TitusOne Inc., including its software IP (intellectual property) hosted video platform. TitusOne specializes in growing digital audiences, magazine subscribers, television viewers, radio listeners and CARP (Canadian Association of Retired Persons) members through search, social media and creative content strategies.

The aggregate purchase price of $1.42-million is composed of cash and a promissory note. TitusOne founder Dustin Titus will continue as president of TitusOne and also become ZoomerMedia's chief digital officer, a position currently held by Omri Tintpulver, who is ZoomerMedia's chief operating officer. TitusOne will become a division of ZoomerMedia.

Moses Znaimer, founder and chief executive officer of ZoomerMedia, said: "I've long held the view that when it comes to key functions, in house talent is better than outsourcing, with very few exceptions. With our recent acquisitions of blogTO, DailyHive, Ludwig-Van.com and The Peak, plus EverythingZoomer.com, our digital revenues have increased from $2-million to $24-million, and the size of our digital audience is now unmatched in Canada. As we continue to grow this audience, as well as those of our existing television, radio and print properties, it became clear that digital marketing should be one of ZoomerMedia's core competencies, not only for our own brands, but also for our various clients."

Mr. Titus, founder and president, TitusOne, said: "Seven years ago, TitusOne embarked on a partnership with Zoomer Magazine and CARP to grow their subscriber and membership bases. Since then, we've helped craft digital strategies for VisionTV, ONETV, The New Classical FM and Zoomer Radio. I've long respected Moses as a media entrepreneur and innovator, and I've become a big fan of his brands. I was especially excited by Moses's recent aggressive digital expansion, so when he approached me with the idea to acquire TitusOne, I knew that it was the right opportunity. I believe in ZoomerMedia's new direction and the future of the company."

About ZoomerMedia Ltd.

Founded by television and media icon Mr. Znaimer in 2008, ZoomerMedia is a multimedia company devoted to creating content, services and experiences for Canada's most powerful audiences: the 17.2 million people aged 45-plus (zoomers) and the 13.7 million millennials and Gen-Zs, coincidentally also called zoomers, who follow in their footsteps.

ZoomerMedia operates five TV, two radio, three print and 17 digital properties including the newly acquired youth-friendly local news and lifestyle digital publications blogTO and DailyHive; and the subject specific The Peak and Ludwig-Van.com covering Canada's business and Canada's arts scene respectively.

ZoomerMedia produces original TV, radio, podcast and print content, offers clients creative audio and video production services, and bespoke events on site at its 2.6-acre complex in Toronto's Liberty Village.

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