Mr. Jay Garnett reports

XEBRA BRANDS APPOINTS ERICK PONCE TO THE BOARD OF DIRECTORS

Xebra Brands Ltd. has appointed Erick Ponce to Xebra's board of directors.

Mr. Ponce is a businessman, investor and entrepreneur and the founder and executive director of ICAN, one of Mexico's leading medical cannabis and cannabinoid science companies in market in Latin America; ICAN is one of the few companies that has the accreditations and licences to operate in the Mexican medical cannabis market and that has achieved the legal and ethical import, assembly, sale and dispensing of cannabinoid-based medicines in the country, including the use of molecules such as cannabidiol, cannabigerol and tetrahydrocannabinol, among others.

Mr. Ponce also was elected, since 2019, president of the Grupo Promotor de la Industria del Cannabis (GPIC), the leading Mexican cannabis business group that is focused on lobbying and market intelligence with the participation of national and international players. In 2021, he was appointed vice-president of the Latin American Network of Cannabis Associations (REDCANN), a network of national associations throughout Latin America that seeks to unite the cannabis market under the vision of sharing good practices, quality standards and regulatory improvement to boost the regional cannabis industry.

"We are honoured to have Erick join the board of directors. Erick has been instrumental in pushing the cannabis movement forward in Mexico and a huge ally on our journey," commented Xebra chief executive officer Jay Garnett.

About Xebra Brands Ltd.

Xebra is an international cannabis cultivation and product company, with global brands and intellectual property. Its focus includes beverages, wellness and leisure. Xebra is an absolute first mover in the Mexican cannabis sector, with the first ever granted authorization to a corporation by the COFEPRIS (Mexican Health Regulatory Agency). In Canada, Xebra retails its unique Vicious Citrus OG and NEO THC/CBN (cannabinol) lemonades.

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