02:50:16 EDT Tue 24 Mar 2026
Enter Symbol
or Name
USA
CA



Realbotix Corp
Symbol XBOT
Shares Issued 218,900,471
Close 2026-03-23 C$ 0.30
Market Cap C$ 65,670,141
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Realbotix appoints Ennis as president

2026-03-23 17:33 ET - News Release

Mr. Andrew Kiguel reports

SUE ENNIS JOINS REALBOTIX TO LEAD DIRECT-TO-CONSUMER BUSINESS

Realbotix Corp. has appointed Sue Ennis as president of the business. She will lead the growth of Realbotix's direct-to-consumer (D2C) business, with a focus on building a premium platform powered by robotics, materials innovation and artificial-intelligence-driven personalization.

Ms. Ennis joins the company from Hut 8 Corp. (Nasdaq: HUT; Toronto Stock Exchange: HUT) where she served as head of investor relations and government affairs, playing a key role in shaping capital markets strategy, supporting new strategic initiatives and partnerships, and expanding investor engagement as the business scaled to a multibillion-dollar market capitalization. She has helped raise over $1-billion and has delivered strategic communications programs across emerging technology sectors, including AI, digital infrastructure and fintech. Ms. Ennis joins Realbotix with strong relationships with institutional and retail investors, and a depth of experience in supporting rapid growth and M&A (mergers and acquisitions). She has also served on multiple public company boards, including DeFi Technologies Inc. (Nasdaq: DEFT).

"Sue's background across capital markets, scale-ups, technology and storytelling makes her an excellent fit to lead this next phase of growth for our D2C division," said Andrew Kiguel, chief executive officer of Realbotix. "She is a smart, strategic leader with a track record of clearly communicating complex ideas to both consumers and investors."

Ms. Ennis will lead Realbotix's D2C subsidiary that merges AI, robotics and advanced materials to create highly personalized experiences focused on individual connection, wellness and human-AI interaction. Her strategic vision for Realbotix's D2C business is to build an integrated, design-led platform at the intersection of AI, robotics and human connection. Spanning hardware, software and intelligent experiences, as the company defines a new category of embodied AI.

The D2C business strategy includes growth in three core areas: i) continued development of advanced materials and highly realistic physical products; ii) the launch of a customizable, subscription-based digital AI platform focused on one-on-one engagement; and iii) the marketing and distribution of affordable robots capable of emotional and physical human interaction.

"The next phase of AI is not just software; it's becoming physical," said Ms. Ennis. "We are moving into a world where AI exists beyond the screen. Realbotix is well positioned to lead this shift and build a premium platform, with proprietary technology, at the centre of a large and growing global opportunity across companionship, wellness and human-AI interaction."

Approximately one in six people globally experience loneliness, which has been linked to increased risk of depression, reduced quality of life, and measurable impacts on physical health and longevity.

Realbotix's D2C products provide an assistive tool for those dealing with loneliness, helping manage overall well-being and mental health.

This announcement comes as Realbotix's second major hire of 2026, following Eric Olsen, chief operating officer, joining from Agility Robotics. The company has been expanding its leadership team to scale, with experts delivering targeted strategies and solutions for its two core business units.

About Realbotix Corp.

Realbotix is a leading manufacturer of human-centric AI and humanoid robots for use in entertainment, customer service and companionship.

Manufactured in the United States, Realbotix's patented AI and robotics technologies enable lifelike expressions, motion, vision and social engagement, positioning Realbotix as a category leader in the rapidly evolving field of human-centric robotics and embedded-AI solutions.

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