Ms. Kathleen Persaud reports

WILDBRAIN ANNOUNCES NORMAL COURSE ISSUER BID

The Toronto Stock Exchange (the TSX) has accepted Wildbrain Ltd.'s notice of intention to make a normal course issuer bid (the NCIB).

Pursuant to the NCIB, Wildbrain may purchase, from time to time, up to 11,418,541 common shares of the company, representing approximately 10 per cent of the company's public float as of March 31, 2026, calculated in accordance with TSX rules. As of March 31, 2026, there were 213,814,293 common shares issued and outstanding, of which 114,185,411 common shares comprised the public float.

The NCIB will commence on April 10, 2026, and will terminate on the earlier of (i) April 9, 2027, (ii) the date on which the company has purchased the maximum number of common shares permitted under the NCIB, or (iii) such earlier date as the company may determine.

Purchases under the NCIB may be made on the open market through the facilities of the TSX and/or alternative Canadian trading systems at the prevailing market price at the time of acquisition, in accordance with the rules and policies of the TSX and applicable securities laws. Subject to the TSX's block purchase exception, the maximum number of common shares that may be purchased on any trading day will not exceed 28,120 common shares, representing 25 per cent of the average daily trading volume of the common shares on the TSX for the six-month period ended March 31, 2026, being 112,480 common shares.

All common shares purchased under the NCIB will be cancelled. The company has not purchased any of its shares in the past 12 months.

The company and its board of directors believe that, from time to time, the market price of its common shares may not fully reflect the underlying value of Wildbrain's business, assets and long-term prospects. The NCIB provides the company with additional flexibility to deploy capital in a manner that is in the best interests of the company and its shareholders and represents an appropriate use of available funds.

In connection with the NCIB, the company has entered into an automatic share purchase plan (the ASPP) with a designated broker. The ASPP permits the purchase of common shares under the NCIB during periods when the company would ordinarily be prohibited from trading in its securities due to regulatory restrictions or self-imposed trading blackout periods. Any purchases made pursuant to the ASPP would be determined by the broker at its sole discretion, based on parameters established by the company in accordance with TSX rules and applicable securities laws. The ASPP has been reviewed by the TSX.

Canaccord Genuity Group has been retained to act as the company's designated broker to facilitate purchases under the NCIB.

About Wildbrain Ltd.

At Wildbrain, the company builds and grows beloved family brands through exceptional entertainment experiences. Home to franchises such as Strawberry Shortcake, Teletubbies, Yo Gabba Gabba!, Inspector Gadget and Degrassi, the company is a global leader in franchise management-bringing stories to life through content production, audience reach and consumer products. Wildbrain's award-winning studio has partnered with top global platforms such as Apple TV, Netflix and the BBC, producing acclaimed series such as The Snoopy Show, Strawberry Shortcake: Berry in the Big City, Teletubbies (2015), Yo Gabba GabbaLand! and Finding Her Edge. Through Wildbrain's global digital network across YouTube, FAST and AVOD, the company delivers premium, broadcast-quality content to today's kids and families wherever they're watching -- connecting brands to audiences at scale and offering advertisers one of the largest digital inventories in family media. Wildbrain CPLG, the company's global licensing and consumer products arm, represents its own and partner brands across major territories worldwide. Headquartered in Toronto, Wildbrain trades on the Toronto Stock Exchange (TSX: WILD).

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