Mr. George Hofsink reports
FINTECHWERX ENGAGES SPARK LABS MARKETING FOR TARGETED DATA-DRIVEN MARKETING CAMPAIGN
Fintechwerx International Software Services Inc. has entered into a marketing service agreement with Spark Labs Marketing, an arm's-length party, dated Nov. 28, 2025, pursuant to which SLM has agreed to execute a go-to-market marketing campaign. The go-to-market campaign is designed to push out new content and create market awareness of the Fintechwerx platform and suite of products to merchants whose payment systems have been suspended or disrupted. The SLM agreement has a six-month term expiring on May 28, 2026, unless earlier terminated by either party after giving 30 days prior written notice of the termination.
SLM is an agency that specializes in data-driven marketing strategies premised on quantifiable return on investment, and will assist in managing targeted distribution and market penetration for an array of new and continuing Fintechwerx-produced content and communications collateral.
The Fintechwerx payment gateway offers a resilient foundation for payment complexity, volatility and regulatory requirements, all under one roof. By unifying multiprocessor transaction routing, streamlined merchant workflows and automated risk assessment, the company offers the practical rails and support that facilitate streamlined transactions, subscription management and real-time compliance.
Gaining a wider audience through a consistent marketing campaign is an important step forward, according to George Hofsink, Fintechwerx co-founder and chief executive officer.
"With our strategic advantage and marketplace position now defined, it is important to ensure that we get our narrative in front of the right people, through the most advantageous platforms, and be guided by data in doing so," said Mr. Hofsink. "We are confident that our relationship with Spark Labs Marketing will help us to achieve that objective."
The work between Fintechwerx and SLM will be one that will be defined by a results-driven partnership model, added SLM co-founder and CEO Michael Sanghara.
"SLM's expertise lies with customer acquisition cost strategies that guide how we deliver for our partners," said Mr. Sanghara. "We look forward to delving into Fintechwerx's unique positioning and capabilities to more widely tell the company's story."
About Fintechwerx International Software Services Inc.
Fintechwerx is a Canadian financial technology company, providing on-boarding, payments, identity verification, fraud mitigation and data services to merchants, independent sales organizations and payment service providers, offering an alternative to the need for a patchwork of providers.
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