02:16:03 EST Wed 14 Jan 2026
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Vsblty JV expands Winkel retail media network in LATAM

2026-01-13 16:50 ET - News Release

Mr. Jay Hutton reports

VSBLTY ANNOUNCES 5,300 STORE EXPANSION OF JOINT VENTURE PARTNER WINKEL RETAIL MEDIA NETWORK IN LATAM

Vsblty Groupe Technologies Corp. has expanded its joint venture Winkel Retail Media Network in Latin America, primarily focused in Mexico, with the expansion of 5,300 stores delivering advertising messages right at the critical point of sale. Vsblty and joint venture partners global ABInBev and Retailigent, of Mexico City, have been building the first and largest in-store media network of its kind over the past several years in both Modelorama stores as well as other independent bodegas throughout Mexico, Peru and Colombia. This expansion more than triples the total number of stores in the network, accelerating revenue growth for Winkel Media by a projected 30 per cent.

Rodrigo Velasco, chief executive officer of Winkel Media, commented: "This is major step forward in the expansion of the network and the expected growth of our future media revenue. We are especially pleased that we can piggyback on existing infrastructure and equipment allowing our margins to improve 25 per cent or more." This platform also allows us to secure critical POS (point of sale) data which has not been possible in these type stores before, providing brands and retailers timely ROI (return on investment) and inventory management data.

Vsblty CEO Jay Hutton explained: "This type of strategic growth expansion for the network allows the company to grow both direct advertising sales as well as potential programmatic advertising sales with the continued integration of all digital media technologies at POS, where our brand advertising clients have validated that they can influence impulse purchases that can affect monthly sales increases sometimes as much as 35 per cent month over month.

About Vsblty Groupe Technologies Corp.

Vsblty is a global leader in AI-driven computer vision software, delivering next-generation real-time analytics, security and audience engagement for retail and public spaces. Leveraging advanced machine learning, Vsblty provides actionable insights, enhanced safety and improved customer experiences.

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