Mr. David Spreckman reports

VERANO STRENGTHENS NATIONAL PRODUCT PORTFOLIO IN INDUSTRY'S FASTEST-GROWING CATEGORY WITH LAUNCH OF SWIFT LIFTS AS STANDALONE PRE-ROLL BRAND

Verano Holdings Corp. has launched Swift Lifts as an independent brand, offering a robust lineup of premium preroll offerings that are perfectly portioned and designed to deliver quality and convenience. Formerly part of the Verano namesake brand portfolio, the new Swift Lifts-branded prerolls will initially be available for purchase at Verano's Zen Leaf dispensaries and third party partners in five core Verano markets -- Arizona, Illinois, Maryland, New Jersey and Nevada -- with plans to scale to Connecticut, Virginia and MUV dispensaries in Florida, in the future.

The Swift Lifts brand rollout demonstrates Verano's continuing focus on delivering strategic new product innovation in rapidly expanding cannabis categories. Prerolled joints continue to be the fastest-growing product category in the industry, growing over 22 per cent in 2025 compared with the prior year, and accounting for over 13 per cent of total 2025 cannabis sales.

The new Swift Lifts product line includes:

• Short Lifts: Short Lifts are all about convenience without compromising quality. These prerolls are small in size but big on flavour, making them ideal for on-the-go moments or quick solo enjoyment. Each pack contains 10 0.35-gram prerolls, delivering smooth, approachable hits that are perfect for short sessions.
• Swift Lifts: Swift Lifts make getting lifted effortless. Perfectly balanced for potency and flavour, Swift Lifts are designed to fit seamlessly into any lifestyle. No fuss, no prep -- just light up and enjoy. Each pack includes five 0.5 g prerolls, delivering smooth, consistent hits that keep the day moving.
• Long Lifts: Long Lifts offer a full-gram experience perfect for slow, relaxing sessions. Each one-gram preroll burns evenly and delivers smooth, rich flavour from start to finish. Designed for extended enjoyment, they are ideal for unwinding solo or sharing with friends.

Following the initial roll out, a large expansion of infused and coated Swift Lifts products will be available in select markets, including Diamond Infused Swift and Long Lifts, and Infused & Coated Short and Long Lifts.

"With the cannabis prerolled joint category experiencing significant growth and a wave of popularity over the last several years, the reimagined Swift Lifts brand offers consumers an intentional product for all of life's moments," said David Spreckman, Verano chief marketing officer. "By maximizing product quality and functionality, Swift Lifts deliver premium full flower in a size format applicable for each occasion, and we are so excited to reintroduce this beloved brand and continue elevating our market position within the fast-growing preroll category."

About Verano Holdings Corp.

Verano Holdings, one of the United States cannabis industry's leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multistate operator embracing a mission of saying yes to plant progress and the bold exploration of cannabis. Verano provides a superior cannabis shopping experience in medical and adult use markets under the Zen Leaf and MUV dispensary banners. Verano produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano, (the) Essence, MUV, Savvy, BITS, Encore and Avexia. Verano's active operations span 13 U.S. states, comprising 15 production facilities with over 1.1 million square feet of cultivation capacity.

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