Mr. David Spreckman reports

VERANO LAUNCHES CABBAGE CLUB, DISRUPTING THE CURRENT CANNABIS RETAIL LANDSCAPE WITH INDUSTRY-FIRST NATIONAL MEMBERSHIP MODEL

Verano Holdings Corp. has launched Cabbage Club, a first-of-its-kind national cannabis membership club designed to reward and foster a community of loyal and passionate cannabis enthusiasts, customers and patients. Initially available in the company's 13 Zen Leaf dispensaries in New Jersey and Illinois, the company plans to further expand Cabbage Club across its 13-state footprint, with the potential to scale additional benefits for members, including through third party partnerships, in the future.

Cabbage Club members at all tier levels gain access to exclusive perks including monthly store credits and seasonal coupons, members-only merchandise, early access to new product drops, a dedicated member appreciation day and VIP access to additional events. Members also receive additional in-store and on-line perks, including private concierge services, line-skipping privileges and, as a perfect cannabis complement, warm cookies at checkout to enjoy alongside their favourite products.

Members can join the Cabbage Club at the following levels, each allowing members the opportunity to recoup more than the annual dues in cash perks alone, all with a full suite of additional benefits:

• Dime Membership ($149): $10 store credit applied to your account every month, plus $25 value in members-only seasonal coupons and additional surprise rewards -- totalling $265 in annual cash value;
• Quarter Membership ($249): $20 store credit applied to your account every month, plus $50 value in members-only seasonal coupons and additional surprise rewards -- totalling $485 in annual cash value;
• Silver Dollar Club (invite-only): the top-tier membership level that can't be joined, only earned. Membership expands on Dime and Quarter tiers by adding secret perks, only revealed to the very select few.

"Observing the sea of sameness across the cannabis retail landscape, we are thrilled to have created an unprecedented and innovative retail concept that disrupts the status quo with an exclusive, members-only experience for a community of passionate cannabis consumers," said David Spreckman, Verano chief marketing officer. "As legal regulated cannabis becomes increasingly accessible to more Americans every year, it's clear that to many of the cannabis community's core consumers, a dispensary is more than just a place to grab their favourite products, it's a space where connections are made and like-minds come together. To honour that dedication, we're proud to bring this game-changing concept to market and can't wait to welcome Cabbage Club members at our Zen Leaf and MUV dispensaries across the nation."

Initially launching in Verano's Zen Leaf dispensaries in New Jersey (three locations) and Illinois (10 locations) on April 1, 2024, the company plans to further expand Cabbage Club across its 138 Zen Leaf and MUV dispensaries in 13 states.

About Verano Holdings Corp.

Verano Holdings, one of the United States cannabis industry's leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multistate operator embracing a mission of saying yes to plant progress and the bold exploration of cannabis.

We seek Safe Harbor.