Mr. David Spreckman reports

VERANO LAUNCHES SAVVY THREADS, LIMITED-EDITION STREETWEAR AND E-COMMERCE PLATFORM

Verano Holdings Corp. has launched Savvy Threads, a limited-edition streetwear and e-commerce platform that celebrates the company's Savvy cannabis brand imagery and its intersection with art, culture and contemporary fashion. Inspired by the creativity of in-house artist Mike Frontier, in collaboration with independent artists Jacob Wayne (Chicago) and Jeremiah Kaniaupio (Las Vegas), the inaugural Savvy Threads collection features exclusive apparel inspired by popular Verano genetics while espousing the unique style and vision of the designers. Savvy Threads items include T-shirts, embroidered sweat shorts, and varying hooded and crewneck sweatshirts, all available for purchase and shipping across all 50 U.S. states on the Savvy Threads website.

Developed to diversify and expand the Savvy brand, as a non-plant-touching brand extension, Savvy Threads unlocks the company's ability to advertise in mainstream channels -- including targeted social media campaigns on Meta's Instagram and Facebook platforms -- which have a combined total of 361.8 million active users in the United States. "Savvy Threads complements the expanding Savvy cannabis product portfolio and its bold brand aesthetic by employing fashion-forward designs that embrace the connection between cannabis, art and culture," said David Spreckman, Verano chief marketing officer. "The introduction of Savvy Threads creates new and unique opportunities to engage the cannabis, art and fashion communities by leveraging mainstream advertising channels that aren't available to plant-touching businesses. We're grateful to our artist partners for their creative collaboration in bringing this entirely new product offering to market."

Verano introduced Savvy, a new line of larger-format cannabis products that cater to more value-driven patients and consumers, in August, 2022. Following the brand's successful launch and strong consumer demand, the company introduced additional Savvy brand extensions in key markets, including Savvy Uncensored large-format rough-cut flower, and Savvy Guap macro-dose money-shaped gummies available in 25-milligram Blue Magic and 50-milligram Jungle Juice flavours. The Savvy Threads platform both leverages the brand cache that Savvy cannabis has achieved and builds upon the art-forward direction and platform to attract and inspire new consumers and audiences.

About Verano Holdings Corp.

Verano Holdings, one of the U.S. cannabis industry's leading companies based on historical revenue, geographic scope and brand performance, is a vertically integrated, multistate operator embracing a mission of saying yes to plant progress and the bold exploration of cannabis. Verano offers a superior cannabis shopping experience in medical and adult-use markets under the Zen Leaf and MUV dispensary banners and produces a comprehensive suite of high-quality, regulated cannabis products sold under its diverse portfolio of trusted consumer brands including Verano, MUV, Savvy, Bits, Encore and Avexi. Verano's active operations span 13 U.S. states, comprising 14 production facilities with over one million square feet of cultivation capacity.

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