Mr. Steve Mazeika reports

VERANO ANNOUNCES KEY LEADERSHIP PROMOTIONS TO EXECUTIVE TEAM, HIGHLIGHTING EXECUTION OF STRATEGIC SUCCESSION PLAN

Verano Holdings Corp. has promoted key leaders, expanding the company's executive leadership team under founder and chief executive officer George Archos.

Darren Weiss, currently chief operating officer, chief legal officer and general counsel of Verano, has been elevated to the role of president. Mr. Weiss has served as COO with the company since February, 2021, and as general counsel since 2017. John Tipton will transition to the role of president of the southern region, supporting the company's continued expansion across Florida and new markets in the southeastern United States.

With Mr. Weiss's transition to president, Trip McDermott, executive vice-president of operations, has been promoted to COO. With over eight years of experience leading operations in the cannabis industry, Mr. McDermott has partnered with company leadership across all functions to drive excellence in standard operating procedures and deliver high-quality products across the company's portfolio.

Verano's current deputy general counsel, Laura Kalesnik, has been elevated to the role of chief legal officer and general counsel, expanding on her current responsibilities overseeing mergers and acquisitions, securities, and corporate governance. Ms. Kalesnik joined Verano in 2021 and brings over 30 years of legal experience to the company.

Additionally, David Spreckman has been promoted to chief marketing officer from his position as executive vice-president of marketing. In his enhanced role, Mr. Spreckman will continue to steer brand development and commercial activity across the organization and its operational footprint.

"Since our inception, I've been steadfast in my philosophy to develop internal talent to grow into the next generation of leaders at Verano," said Mr. Archos. "Following these promotions, I believe we have one of the strongest and most experienced management teams in the industry, which will serve to strengthen Verano's ability to navigate the rapid evolution of the cannabis sector. I am incredibly proud of our team and look forward to continue working with them to drive our business forward."

About Verano Holdings Corp.

Verano is a leading, vertically integrated, multistate cannabis operator in the U.S., devoted to the continuing improvement of communal wellness by providing responsible access to regulated cannabis products. With a mission to address vital health and wellness needs, Verano produces a comprehensive suite of high-quality, innovative cannabis products sold under its trusted portfolio of consumer brands, including Verano, MUV, Savvy, BITS, Encore and Avexia. Verano's portfolio encompasses 14 U.S. states, with active operations in 13, including 14 production facilities comprising over one million square feet of cultivation capacity. Verano designs, builds and operates dispensaries under retail brands including Zen Leaf and M&V, delivering a superior cannabis shopping experience in both medical and adult-use markets.

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