Ms. Cheryl Grant reports

VITALITY ANNOUNCES FIRST QUARTER RESULTS

Vitality Products Inc. has released its financial results for the first quarter ended April 30, 2025.

Year-over-year financial highlights:

• Sales increased 19 per cent;
• Gross margin of 71 per cent;
• Net loss decreased 92 per cent.

Sales of the company's premium natural health products for the three months ended April 30, 2025, increased 19 per cent to $234,418 (2024 -- $196,879). The company's gross margin on its sales for the three months ended April 30, 2025, was $167,343 or 71 per cent of sales (2024 -- $141,662 or 72 per cent of sales) as the company continues to have strong gross margins due to the uniqueness of its natural health products.

The financial performance of the company for the three months ended April 30, 2025, is highlighted by a 92-per-cent reduction in net loss as the company continues to make significant strides toward its goal of profitability on a quarterly basis. The financial results of the company for the three months ended April 30, 2025, show a net loss of $3,219 or nil per share, compared with a net loss of $40,455 or nil per share for the same period last year.

The company's general selling expenses for the three months ended April 30, 2025, decreased to $28,281 (2024 -- $40,364). The company's general and administrative expenses for the three months ended April 30, 2025, increased to $138,438 (2024 -- $137,871). The company is focused on expanding distribution and growing sales in Canada and the United States while maintaining its overall operating efficiencies.

During the three months ended April 30, 2025, Vitality exhibited at two industry trade shows. The company sold its natural health products directly to consumers at the Vancouver Wellness Show in February, 2025. The company met with current and prospective retailer buyers at CHFA NOW in Vancouver in April, 2025.

The company's condensed interim financial statements and management's discussion and analysis for the three months ended April 30, 2025, and April 30, 2024, are available on SEDAR+.

About Vitality Products Inc.

Vitality is an award-winning line of clean vitamins and supplements, marketed to natural health retailers and health-and-wellness-conscious consumers. Manufactured in Canada and currently sold in natural health stores and on-line, the products are non-GMO (genetically modified organism) and third party tested for quality. Following the proven success of the line through repeat orders and same-store sales growth, the company is focused on expanding distribution and growing sales in-store and on-line; evaluating, researching and developing new products for future distribution; and exploring new markets for its products.

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