Mr. Kalvie Legat reports

VITALIST AND MICROEJ ANNOUNCE NEW REEBOK SMARTWATCH POWERED BY VITALOS

Vitalist Inc. has launched the first Reebok smart watch powered by VitalOS, marking the public debut of an operating system designed to support consumer brands entering the wearable market. With Reebok as the first commercial implementation, VitalOS illustrates the platform's capabilities and showcases its capabilities, providing an alternative approach to developing wearables without reliance on proprietary ecosystems.

"VitalOS is designed to give brands greater control over their wearable product experience," said Kalvie Legat, chief executive officer of Vitalist. "Many companies entering the wearable category require alignment with existing platforms. Our collaboration with MicroEJ supports an approach that enables companies like Reebok to develop devices that reflect their design priorities and customer needs."

VitalOS platform capabilities

VitalOS is built on MicroEJ's proven virtualization technology, MicroEJ VEE, and its wearable solution, VEE Wear, part of a platform that already powers more than 400 million connected devices worldwide. Together, the companies have created a foundation that streamlines the cost, speed and scale of wearable development:

• Low-power architecture designed to support extended battery performance;
• Six-to-nine-month development cycles;
• Customization options for brand-specific experiences;
• Hardware-agnostic scalability.

"We designed VitalOS to be future-proof from day one," said Sean Croft, chief product officer at Vitalist. "Whether it's watches today or new form factors tomorrow, brands can scale their experiences seamlessly across generations. The platform is intended to support extended product life cycles and efficient software update processes."

"VEE Wear brings to VitalOS the same proven foundation that already powers millions of embedded and IoT [Internet of Things] devices worldwide," added Fred Rivard, chief executive officer of MicroEJ. "By combining ultralow-power efficiency, reliability and scalability, VEE Wear enables VitalOS to support wearables designed for efficient power consumption and scalability across device generations. Our collaboration with Vitalist provides brands with an additional option when developing connected devices."

Reebok -- first commercial implementation

Reebok is the first global brand to commercially implement VitalOS. The new Reebok smart watch showcases how established brands can extend their legacy of performance and design into wearables and deliver authentic user experiences.

CES 2026 showcase

Vitalist, MicroEJ and Reebok will showcase the new smart watch and the VitalOS platform at CES 2026. Visit MicroEJ at the Venetian Expo, booth No. 53029, to experience the smart watch and learn more about the VitalOS platform.

About Vitalist Inc.

Vitalist is an innovative technology provider that helps brands build better products. Through VitalOS, brands create seamlessly connected devices and applications that adapt to each user. By uniting hardware and software with intelligent analytics, Vitalist is building an ecosystem of personalized solutions that enhance human potential.

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