08:21:12 EDT Sat 18 May 2024
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or Name
USA
CA



Plantx Life Inc (3)
Symbol VEGA
Shares Issued 27,362,804
Close 2023-08-08 C$ 0.02
Market Cap C$ 547,256
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Plantx adds TiNDLE chicken to e-commerce platform

2023-08-08 03:24 ET - News Release

Mr. Lorne Rapkin reports

PLANTX ADDS POPULAR TINDLE CHICKEN MADE FROM PLANTS TO ECOMMERCE FULFILLMENT PLATFORM

Plantx Life Inc. has added TiNDLE chicken, the leading plant-based chicken, to its growing roster of brands, adopting its e-commerce fulfilment solutions. Distribution through Plantx marks the first time TiNDLE Foods' full range of retail products is available on-line to be shipped across the United States.

Made by Singapore-founded food technology start-up TiNDLE Foods, TiNDLE is the leading plant-based chicken, offering the distinct aroma, taste and texture of chicken and made with non-genetically modified plant-based ingredients. It features unique similarities in taste, texture and aroma to chicken from birds as a result of Lipi, the company's proprietary emulsion of plant-based ingredients that mirror the aroma, cookability and savoury qualities that typically come from chicken fat.

Said Lorne Rapkin, Plantx chief executive officer: "We recently completed a widely successful multimonth collaboration with TiNDLE, where we transformed our pop-up market in Venice Beach, Calif., into a TiNDLE destination, including a redesign of the store facade into a custom mural painted by local artist Jules Muck. The pop-up featured the new TiNDLE chicken retail items in a variety of prepared dishes, including a chicken parm sandwich, fried chicken sandwich, chicken and waffles, Buffalo chicken wrap and sticky wings. It has been amazing to work with TiNDLE and see first-hand the popularity of their products, and we are excited for this next step of becoming their direct-to-consumer arm to bring their products to households across America."

"This past year, our primary focus in the U.S. has been introducing our delicious TiNDLE chicken products to food lovers all across the country, reaching hundreds of thousands of new consumers through our incredible range of restaurant partners," said Andre Menezes, co-founder and chief executive officer of TiNDLE Foods. "We've found a great collaborator in Plantx, and launching on their e-commerce platform will allow us to continue serving our existing customers, as well as make our products even more accessible for those looking to incorporate plant-based foods and reduce their overall meat consumption in their own homes."

About Plantx Life Inc.

As the digital face of the plant-based community, Plantx's platform is a one-stop shop for plant-based products. With its fast-growing category verticals, Plantx offers customers across North America more than 5,000 plant-based products. Plantx also has other brands in the Plantx portfolio including a juice brand, a coffee company, a plant shop, and bricks and mortar grocery stores. Plantx uses its digital platform to build a community of like-minded consumers and, most importantly, to provide education. Plantx's digital presence eliminates entry barriers for anyone interested in living a plant-based lifestyle and thriving in a longer, healthier and happier life.

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