Mr. Lorne Rapkin reports

PLANTX PARTNERS WITH TOFUTTI BRANDS ON E-COMMERCE FULFILLMENT

Plantx Life Inc. has added Tofutti Brands Inc. to its growing roster of brands adopting its e-commerce fulfilment solutions through a new integrated partnership.

Through this partnership, Tofutti has integrated a bar across the top of its website labelled "Shop Plantx," which directs customers directly to a branded landing page on Plantx's website. Plantx is currently selling and fulfilling a broad selection of Tofutti products, including sour cream guacamole, ricotta cheese, soy American cheese and several of its cream cheese varieties, drop shipped directly from the Plantx warehouse. Tofutti products are also available for sale on Plantx's sister website, Vegan Essentials, the oldest and one of the most established domains in the vegan space, which Plantx acquired in 2022.

Originally created in the kitchen of founder David Mintz's Manhattan buffet to meet the needs of kosher customers, Tofutti-brand dairy-free frozen desserts and vegan cheeses have been delighting customers since 1981. Today, Tofutti provides dairy-free alternatives to customers from all walks of life. All Tofutti products are soy- and other-vegetable-protein-based, plant-based, dairy-free, vegan products which contain no cholesterol or lactose.

"We are humbled that the company that started it all in the dairy-free foods has chosen Plantx as its e-commerce partner for its full line of plant-based, dairy-free, vegan products," said Plantx chief executive officer, Lorne Rapkin. "The company was plant-based before plant-based was cool, and has amassed a large and very loyal following in its over 40 years in business in which it has built a brand well known throughout the globe. When these customers go to make a purchase on-line on the Tofutti website, they will now be directed to shop on plantx.com. We're thrilled."

"While our products are readily available in retailers nationwide and internationally, we knew we needed a partner with plant-based expertise to help us reach some of the 16.5 million Americans who label themselves as vegan or vegetarian, but who prefer to shop on-line," said Gerry Pugliese, marketing manager. "Partnering with Plantx makes the launch of Smoked so much easier. Plantx has great reach, so we can promote Smoked hard, right out of the gate, because it's only a click away. Plus, Plantx has a cool, hip vegan vibe. Like us. Tofutti might be the wise old janitor of the dairy-free foods industry, but we've still got plenty of spunk."

About Plantx Life Inc.

As the digital face of the plant-based community, Plantx's platform is a one-stop shop for plant-based products. With its fast-growing category verticals, Plantx offers customers across North America more than 5,000 plant-based products. Plantx also has other brands in the Plantx portfolio, including a juice brand, a coffee company, a plant shop and brick-and-mortar grocery stores. Plantx uses its digital platform to build a community of like-minded consumers and, most importantly, to provide education. Plantx's digital presence works to eliminate the barriers to entry for anyone interested in living a plant-based lifestyle, and thriving in a longer, healthier and happier life.

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