04:10:37 EDT Wed 16 Jul 2025
Enter Symbol
or Name
USA
CA



Red Light Holland Corp
Symbol TRIP
Shares Issued 410,852,552
Close 2025-07-15 C$ 0.04
Market Cap C$ 16,434,102
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Red Light names Melker lead cryptocurrency adviser

2025-07-15 18:12 ET - News Release

Mr. Todd Shapiro reports

RED LIGHT HOLLAND ANNOUNCES BITCOIN BALANCE SHEET STRATEGY AND NAMES SCOTT MELKER AS LEAD CRYPTOCURRENCY ADVISOR

In compliance with all applicable laws, Red Light Holland Corp. has reviewed its bitcoin balance sheet strategy, led by cryptocurrency titan Scott Melker, The Wolf of All Streets. This bold initiative aligns the company's commitment to decentralization and deregulation with the progressive, freedom-driven spirit of psilocybin users and bitcoin advocates, cementing Red Light Holland as a pioneer in the psychedelics industry. Having navigated challenges with traditional banking, including being debanked by a Tier 1 bank, the company has embraced bitcoin as a resilient store of value, complementing its current robust banking through modern on-line accounts.

Bitcoin balance sheet strategy: empowering a decentralized future

Red Light Holland is boldly integrating bitcoin into its financial strategy, allocating up to $2-million to bitcoin and related assets. This move reflects the company's dedication to empowering individuals through decentralized systems, resonating with the forward-thinking ethos of psilocybin and crypto communities who champion deregulation and personal sovereignty. After facing debanking by a Tier 1 bank, Red Light Holland has turned to exploring bitcoin as a decentralized solution to bolster financial resilience, a strategy that aligns seamlessly with its current stable banking through modern on-line platforms.

Key elements of the strategy include strategic investments up to $250,000 per tranche, including an initial tranche on June 23, 2025, in which the company invested $210,000 in a bitcoin ETF (exchange-traded fund), already delivering an impressive return, proving the strategy's strength.

Scott Melker to lead Red Light Holland's bitcoin strategy

Red Light Holland is pleased to announce it has engaged Scott Melker, a crypto luminary with over one million followers on X (@ScottMelker), as its senior adviser, crypto czar, effective July 14, 2025. As host of The Wolf of All Streets Podcast, Mr. Melker will lead the company's bitcoin investment strategy, leveraging his market expertise to guide strategic allocations and enhance Red Light Holland's credibility in the crypto space.

"As a people-first company, we're all about empowering individuals through decentralization and deregulation," said chief executive officer Todd Shapiro. "Psilocybin users and bitcoin holders are visionaries who crave mental and financial freedom. After navigating debanking by a Tier 1 bank, we embraced bitcoin as our store of value, proving our resilience. With our $210,000 bitcoin ETF investment on June 23, 2025, already up significantly and adding expert Scott Melker to lead our crypto strategy, we're not just joining the revolution -- we're igniting it, uniting psychedelics and bitcoin for the people."

Mr. Melker added: "Red Light Holland's pivot to bitcoin after banking challenges is pure grit and vision. This isn't just about smart investments; it's about building a decentralized future where people hold the power. I'm fired up to lead their bitcoin strategy and help make Red Light Holland a beacon in both psychedelics and crypto."

A new era of leadership

With Mr. Melker steering its bitcoin strategy, Red Light Holland is poised to lead as the first legal retail psychedelics company with a bitcoin-native narrative. This move diversifies its financial portfolio while amplifying its mission to unite the progressive communities of psilocybin and cryptocurrency in a shared pursuit of freedom, resilience and innovation.

This bitcoin strategy positions Red Light Holland alongside bitcoin-native giants like MicroStrategy, Tesla, Coinbase and Galaxy Digital. Beyond an inflation hedge, it is a commitment to a decentralized future, enabling innovations like bitcoin payments for Red Light Holland's portfolio brands (Happy Caps, Maka and iMicrodose) and attracting intriguing minds who value freedom and innovation.

As senior adviser leading the company's bitcoin strategy, Mr. Melker will receive 3,333,333 restricted stock units of the company (the RSUs), pursuant to the company's equity incentive plan approved at the company's annual, general and special meeting held on Oct. 31, 2024, vesting in four equal tranches of over 12 months. The common shares underlying the RSUs set out above are subject to a statutory four-month-and-one-day hold, and such further restrictions as may apply under foreign securities laws.

About Red Light Holland Corp.

Red Light Holland produces and sells functional mushrooms and mushroom grow kits in North America and Europe, and premium psilocybin truffles in the Netherlands' legal recreational market. As a people-centric company, it is dedicated to driving wellness, financial empowerment and decentralized innovation.

We seek Safe Harbor.

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