The Globe and Mail reports in its Friday edition that putting American alcohol back on Canadian shelves can't make locals partake.
A Globe editorial says many Canadians have been boycotting American travel and retail products. They may soon have another strong tool for expressing their displeasure with President Donald Trump.
In early 2025, most provinces banned American wine, beer and spirits due to Mr. Trump's threats and tariffs, causing significant losses for United States alcohol producers. This issue became a consistent point of frustration for U.S. officials and politicians.
This week, Prime Minister Mark Carney urged premiers to restock U.S. alcohol, but their response has been muted. While his request may be a pragmatic move in ongoing discussions, Canadian drinkers are not obligated to comply. Elbows up, not bottoms up.
U.S. alcohol producers should not be too optimistic about the prospect of regaining their former market share.
A recent survey by Pollara Strategic Insights found that 56 per cent of Canadians who formerly bought U.S. alcohol would boycott it if it returned, and another 19 per cent would cut back. Only 16 per cent would revert to their old buying habits. The remainder were unsure.
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